Atlanta, Georgia, US
Atlanta, Georgia, US
First time founder
I am a top performer in the field of marketing, branding and eCommerce. I have an extensive experience in building and executing strategic direction on digital marketing campaigns, demand generation, marketing automation, buyer behavior model based optimization, eCommerce and operations/financial management. I have carried success with me throughout my career.
Here is a summary of my background:
My expertise has been in these areas: Marketing Communications, Digital strategy and execution, eCommerce and marketing optimization, user experience management and corporate growth strategy management.
My background blends Financial Services, Technology, Marketing, Education, Travel and Tourism, Retail, CPG and FMCG.
My specific expertise includes: Business Strategy, end-to-end campaign management, lead generation, team and talent management
My educational background includes: a strong combination of business, and technology skills. I have a Master of Business Administration (MBA) with focus on Marketing, a Master of Science (MSE) in Software Engineering and a Bachelor of Science in Physics.
My roles have included: CMO, VP of Marketing, Director of Interactive Marketing, Board Member, and Chief Operations Officer.
My past employers have included: Strategic Link Consulting, AREA203 Digital (a digital marketing agency), Basenine (a technology services company) and Credit Payment Services (a financial services company).
Control your own destiny or someone else will. - Jack Welch
Co-founder / CEO
Quantum Gravity Inc.
November 2013 - December 2016
Chief Marketing Technologist
Strategic Link Consulting
January 2015 - March 2017
VP Marketing / COO
June 2012 - November 2013
• Strategic eCommerce Development & Execution: Develop and execute eCommerce strategy with focus on ROI. Managed eCommerce P&L, project plans, budgtes and forecasted sales. • Brand and Campaign Management: Thorough understanding of the branding and positioning process. • Digital Marketing Channels: Deep knowledge and understanding of pay-per-click (PPC), display (direct, re-targeted and remnant buys), video ads, social media (Facebook, Twitter, Pinterest, Instagram, Vine, Slide Share, LinkedIn, Tumblr, custom blogs and platforms), search engine optimization (SEO), affiliate marketing, lead generation, email marketing, digital public relations, content marketing and analytics (such as Google Analytics, Adobe SiteCatalyst, IBM Coremetrics for conversion funnel optimization, consumer profiling and marketing mix modeling) • Mobile Marketing: Strategy for mobile app development, mobile ad campaigns, media buys, mobile ad formats and cross platform/device targeting. • Corporate Strategy – Mission, Vision and Values: This activity included competitive analysis, PARETO and SWAT analysis. • Mergers & Acquisitions: The M&A strategy focused on gaining market access in specific verticals. • International Office Setup: Set up offshore marketing team in San Jose, Costa Rica. • Team Building / Talent Management: Standardized the agency practices on recruitment, talent development and talent retention. • Contractor Management: Led the development and management of a network of 3rd party contractors. • Compliance Management: Lead the agency compliance team. • Technology Management: Analyzed, developed and documented the technology needs for the operations across multiple offices and a diverse set of clients. • Financial Management / Budget Management: Led the development of annual and quarterly budget for the agency. Financial management responsibilities included P&L management, Balance sheet management, Cash-flow management and Pricing strategy.
August 2010 - November 2013
Director of Interactive Marketing
October 2006 - June 2012
Technology Brand Management: Contributed to the development of Basenine brand and its evolution. • Mergers & Acquisitions: Led M&A and partnership activity. The M&A strategy focused on backward integration: Led the M&A team during the acquisition of LeadPile (a lead selling marketplace). This acquisition involved a thorough analysis of current (past two years) and projected (next three years) company financials, capital requirements for technology, team talent evaluation, growth potential of current business verticals, market reputation, and assessment of current clients. The M&A process included creation and execution of a transition plan from the company founders. Result: This acquisition established a clear competitive advantage and returned positive ROI in just seven months. • Spin-off: Launched, built and spun off the marketing team to become AREA203 Digital. The separation and spin-off established a clear brand focus for both Basenine and AREA203 Digital. • Product Strategy: Contributed LeadPile’s entry into new verticals by assessing new business verticals, products and services. • Process Management: Worked with interactive marketing, analysts, technical and project management teams to develop, document and manage end-to-end digital marketing processes.
Southern Adventist University
Masters of Software Engineering
2001 - 2003
Southern Adventist University
Masters of Business Administration (Marketing)
1998 - 2000
South Gujarat University
Bachelor of Science (Physics)
1995 - 1998