Jack Irving

Phoenix, Arizona, US

Marketing, Branding and Sales Executive

About Jack

• Expert level in direct and channels sales and marketing for virtually all manner of channels and strategic partners sales, e.g., OEM, VAR, SI, ISV's, Technology Alliances, Strategic Partners and IP/Technology Licensing. This included all branding, positioning and messaging, collateral materials, events, event planning, partner marketing, web based marketing and general brand marketing activities, demand planning, lead generation, strategic sales and business planning, engagement management. I’ve done it, managed it, led it and taught it.
• Global Sales experience for both inside and outside sales for territory based and vertically/market segment focused, business development/corporate development. Large “alliance” management and strategic partners for both SMB’s and large enterprise partners
• Not many will be as broadly experienced and less will be as technical savvy. Fewer people know marketing, strategic partnerships, channels sales and bus dev as well as I. Those 3 skill sets together is a very short list.

Markets experience includes
• SaaS/IaaS, Network Infrastructure, Healthcare and Medical Devices, Staffing and Professional Services, Marketing services/agency, Marketing platforms, Financial Services, Telecom/Network, Entrepreneurship/Innovation/Incubation/Acceleration, Computer software and services, Graphic Arts technologies

Work Experience

Entrepreneur in Residence

Venture Ready

July 2012 - December 2016

VP Sales and Marketing


May 2016 - Today

ETW makes a platform to track, evaluate and measure employee performance against the major objectives of the organization. Easily execute your long-term strategy and translate into actionable goals. With ETW you can easily communicate the company’s roadmap to success and engage everyone throughout the organization. ETW is the business operating system for the modern enterprise.