Grand Rapids, Michigan, US
Grand Rapids, Michigan, US
Founded 2+ startups
Product marketing and development executive with over 8 years of leadership experience in start-ups and marketing agencies. Focused on product development through ideation, prototyping, use-cases, problem solving, UI/UX design and go-to-market strategies. Strong core of creative and technical skills for both physical and digital product development.
Chief Product Officer, Co-Founder
October 2009 - Today
Co-founder based in Grand Rapids, MI that helped raise over $6M in Series A funding. Co-led company growth from a 4-person team to 30+ employees across the U.S. and $10M+ in revenue. Own vision and execution of the Moasis product, defining product roadmaps, specifications, building functional prototypes and guiding competitive positioning. Coordinating a globally dispersed team of 10+ engineers, implementing and developing core architecture and executing product roadmaps. • Co-managed all aspects of early-phase startup operations, including: hiring, marketing, partnerships, operations, product development and fund raising • Conceptualized and implemented a wide range of internally produced projects, including marketing website, micro sites, graphical emails, company identity and product interfaces • Assisted the creative process of externally developed projects with creative agencies while monitoring scope and budget • Establish new product and engineering processes to evaluate opportunities, define prioritization, managed trade offs and long term planning • Produced UI & visual solutions, created UX flows, built wireframes, wrote specifications for developers • Developed functional prototypes for UX designs to enable concept testing and rapid iteration through paper sketches, animations and interactive mock-ups • Lead usability testing and incorporated findings into designs • Identified new product opportunities with additional channels leading to increased revenue and subscription based services • Launched first small business mobile advertising platform to mirror our burgeoning large brand and agency platform through simplified interface while maintaining key functionality • Focused on product strategy and points of differentiation including messaging, pricing, and features resulting in 85%+ retention and doubled revenue year over year • Develop go-to-market strategy resulting in acquisition of over 300 clients which includes brands and agencies, small businesses and programmatic offerings • Co-wrote global patent portfolio leading to the issuance of 12 international and 2 domestic patents
Director of Mobile Services
March 2010 - February 2012
Vice President, Co-Founder
September 2008 - December 2012
Founded TAKE10 to develop and market the first, full-line product portfolio of functional 2oz lifestyle beverages. Designed and developed the company’s brand and full product portfolio by managing the formulation process, product testing, and product design which resulted in global recognition in 2011 for Beverage Innovation. Directed the company’s ongoing marketing initiatives, PR, product development and business development.
November 2003 - November 2008
Established a new media design firm specializing in unique online and offline digital experiences through Flash and Video technologies. Produced CD-ROM interactive applications, web applications and interactive online flash video. Managed over 100 clients with 90% retention strictly through reputation and zero paid marketing.
New Media Design
January 2001 - November 2003
Managed and developed the company’s online presence, interactive marketing and print collateral. The company offered industrial design, computer aided design, FEA modeling and analysis, engineering, project management, data translation and tooling management for automotive/heavy truck, marine, industrial products, furniture/office systems, aerospace, military, consumer goods, and medical products industries.
Grand Valley State University
Communications, Animation/Media Design
1999 - 2004