Jeff Lee-Yaw

Toronto, Canada

Corporate Strategy and Planning at Rogers Communications
Jeff's Skills
Business Development
Fundraising
Marketing
Background

About Jeff

My professional history has included progressive roles in major strategy consulting, investment banking, and principal investment organizations. These experiences have given me a strong understanding of the key levers of value and growth in businesses, the dynamics of markets and competition, product positioning, and sales / distribution fundamentals. Much of my recent work has centered around business development, and the crafting of market entry and new product launch strategies. I also have a keen sense of deal structuring, contract negotiation, equity plan agreements, the fundraising process, and the "mindset" of institutional investors having experienced these as a private equity investor with one of the world's leading direct investing programs.

Work Experience

Partner

Periant

December 2012 - December 2016