João Mello

Gothenburg, Sweden

Digital Product Design Specialist & Team Lead @ Forza Football
João's Skills
Business Planning
Business Process
Business Strategy
Business Analysis
User Experience
Product Management

Startup Experience

Founded 1 startup

Age Group



"Focus on the user and all else will follow" - Google

Work Experience

Digital Product Design Specialist & Team Leader

Forza Football

January 2019 - November 2011

Digital Product Design Coordinator

Conta Azul

June 2017 - December 2018

As a Design Leader inside the accountancy team, I'm responsible for all the researches, product assessments, and design deliveries. Also, as a Leader, I'm the one who hires and develop experienced UX Designers. My main job is to act as a facilitator. So I need to guarantee our design process, our researches and our discoveries are all flowing flawless, also as a middle mannger, I need to guarantee that our strategy is been followed as we - as a company - have previously planned. I report directly to our Design Manager and to our Board Directors

Senior UX Designer


July 2016 - June 2017

I've created SocialBase's mobile design system, both for Android and iOS, based on their design principles (Material Design and Apple HCI Design Principles). In my 4th month, I became responsible for rethinking the design process of the entire company. I also have researched new products for the company. Most of my studies were related to internal communications market, calculating TAM, understanding the market fragmentation and its history.

UX Designer & Product Marketer


November 2015 - June 2016

As a UX Designer, I've worked in features to help doctors during their appointments. Our biggest challenge was changing the doctors' mindset: how can we influence doctors, who prescribe meds in the same way since the 1950's, to think differently and start using more technology? But I went beyond research and created new products to change the health scenario in Brazil. I was one of the responsible people for product usage growth

Head of Design


September 2012 - November 2015

WebingPro was my most successful endeavor. We got from zero to hero in 2 years. I've designed the whole customer experience with our brand. Through design, we've helped SMBs in Brazil to achieve their goals and grow. All of our projects went through a research phase to understand the problem and find the best solution, no matter if it was a website, e-commerce, a mobile app or an inbound marketing campaign. Our goal for every project was always the same: make it the most successful solution we could. For almost 3 years I was responsible for the design & research team, working alongside the marketing and performance team. After 3 years I opted to leave the company and sold my shares to a partner. It was a very transformative experience, both professionally and personally speaking.

UX Designer

VM2 Agency

November 2011 - January 2014

I've worked with a large design team helping national and international brands to achieve success. Inside VM2 I've played 2 roles: UI and UX designer. This hybrid profile was necessary for most projects. I kicked off projects with information architects, wireframing, prototyping and applying workshops, like card sorting, and after that, I worked with the UI team to create the concept and all of the visuals of the project. I worked for some relevant brands like Mercedes, Ajinomoto, Crocs, MAPFRE, Porto Seguro and many others.

Marketing Analyts

Tech CD

November 2010 - November 2011

At the beginning of my career, I was a marketing analyst and a junior art director. I was responsible for creating campaigns, websites and landing pages. My key results were to grow the company's online revenue through e-mail marketing and high-performance campaigns.


Universidade Anhembi Morumbi

Design Bachelor (Unfinished)

2012 - 2014


Design Kit: The Course for Human-Centered


How to Build Habit-Forming Products

Udemy Academy