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Joe Falore

Marketer, Business Developer, Growth Specialist

San Francisco, California, US


Startup Experience

Founded 1 startup

Age Group


About Joe

Full-stack performance marketer - I use modern marketing technologies to grow business revenue. I define digital marketing strategies and build customer acquisition/retention programs from scratch to meet and exceed KPI's. In the past, I have built, managed, and scaled multi-million dollar acquisition programs using Search and Social advertising. I have also played critical roles in web site design, email and crm strategies, and analytics. Call it digital business if you will. I'm extremely business minded with experience in biz dev, sales, and general startup operations.

I am looking for a full-stack engineering cofounder with AI/ML or NLP experience for my next project. My ideal cofounder isn't obsessed with an IPO, huge venture rounds, massive head counts or becoming the next prolific keynote speaker with millions of Twitter followers. Rather, you are scrappy and resourceful, extremely money motivated in terms of revenue, have no ego, and wish to work in a humble, out of the line light manor. The overall goal is to build a cash cow of a business that enables freedom and flexibility for us. Big plus if you align with the internet marketer type stereotype.

The idea:
The idea is rather simple yet beautifully complex at the same time. With the rapid increase of e-commerce, consumers have an overwhelming amount of products to choose from, and since this is done digitally, a consumer must choose a product based on brand loyalty or user generated reviews. This is the intersection in which this idea thrives. We aren't out to replace Amazon or, our goal is to aggregate reviews of products, rank the products accordingly, and display them to our users with an affiliate link. Think of it as a shopping tool. No longer will a consumer have to spend minutes or hours trying to find the (for example) 'best coffee maker' they will simply come to our product, search for (for example) coffee makers and get a list of the best ones based on our ranking. The user will then be able to compare prices from all the sites we have an affiliate agreement with and purchase directly from the "big name" sites. If you're thinking, Amazon already has a sort by top rated products feature, you are right. However, the logic is fundamentally broken, looses relevancy when chosen, and does not offer a price comparison of other retailers.

The biz model:
For each sale of a product, we will receive an affiliate fee from the vendor who sold the product. Amazon (for example) has fees up to 12% of the sold products price. Traffic will be driven primarily by search engines via PPC/SEM for product/buy intent keywords. Other traffic will come from organic SEO and content marketing.


Full-stack Performance Marketer with an AI/ML Idea Proofed and Ready to be Built