Joey Burzynski

Miami Beach, Florida, US

Full Stack Developer / Search Marketing Strategist / CTO @ MarketKarma
Joey's Skills
Business Development
Product Management
Public Relations
User Experience

About Joey

I drive revenue. All other metrics pale in comparison. Be it billion dollar brands or startups, I've had the pleasure of crafting online strategies such that my clients achieve the type of revenue gains that garner press. I have over 20 years experience with Internet and web-based technology. My core competencies include web and application development, Amazon Marketplace optimization, affiliate marketing and organic search marketing strategy.

I have worked directly on architecting online marketing strategies, both domestic and international, for a number of Fortune 100 brands. As founder and CIO of MarketKarma, I oversee organic search strategy for all enterprise accounts and work to create innovative solutions to assist retailers in tackling their online marketing challenges.

Selected Clients (Past & Present): Ace Cash Express, Athleta, Banana Republic, Blockbuster, Buckle, CheapCaribbean, Diesel, Ebates, Fossil, Gap, GiftCardMall, Gold's Gym, GUESS, Horchow, JCPenney, Old Navy, Oriental Trading Company, Piperlime, Red Envelope, Sacha Cosmetics, Smart Bargains, Williams-Sonoma

Work Experience

Founder / CTO


January 2011 - Today

Leading brands rely on our technology to manage their organic search presence, allowing them to extend their catalog and improve their visibility online. The results are clear: higher rankings, more traffic, and ultimately — more revenue. Retailers have an unprecedented opportunity to engage with consumers in more and more meaningful ways. The digital landscape has been transformed. The industry has fragmented, digital channels and platforms have proliferated, though most brands find evolving towards a model that effectively serves both user experience and marketing strategy to be a challenge. Search algorithms reward rich and targeted content. Taxonomies, templates, and assets in e-commerce platforms tend to be restrictive, inherently unstable, and may not fully differentiate product facets or leverage best practice markup. Escaping these constraints is critical to communicating value to the search engines and ranking effectively. We’ve all heard that ‘content is king’. But many e-commerce platform tools for managing digital catalogs do not scale effectively. We provide deep analysis of digital catalogs, tagging attributes of significance, regardless of whether they’re mentioned explicitly. This allows for creation of rule-based attribute facets and virtual categories that didn’t exist otherwise allowing retailers to extend their catalogs, enhancing visibility at scale.



January 2011 - Today

CouponMate automatically finds and applies the best coupon for your purchase when you shop online. Get the latest coupons delivered automagically to your browser with CouponMate. CouponMate features coupons from over 100,000 stores, updated daily. Inspired by hours of frustration applying invalid codes, we're not just another coupon tool.

Founder / CTO


January 2006 - January 2012

Digital marketing consulting firm focused on organic search strategy and multi-channel optimization. Amazon MarketPlace Automation/Optimization: Developed architecture for automation of Amazon Marketplace optimization including recursive ASIN recognition/association, multi-channel inventory balancing, attribute inheritance, autonomous replenishment, and buy box driven algorithmic repricing. Achieved an average 1000% increase in sales volume for clients

VP Organic Strategy


January 2007 - January 2011

Served as lead for organic search strategy and business development across all new business prospects and key enterprise accounts. - Generated over $150M annually for clients directly via implementation of organic search strategies. - Generated over $5M in new annual revenues through program expansion and client acquisition