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Joseph Coates


Catonsville, Maryland, US


Startup Experience

First time founder

About Joseph

I'd like to partner with another entrepreneur as a director or VP of design. Alternatively, as a design consultant freelancer.

I have worked as an award winning graphic designer, art director, interface designer, interaction designer, developer, and a design professor at various universities.
My strength is coming in early before the startup messes up the brand with poor design decisions. Colors, type, UX, UI, product design and packaging all matter. Many startups make some poor choices because they did not think design was part of the product or service but more decorative. Design should be a fore-thought, not an after-thought.
Design, all of it, is an important part of any startup strategy.


“The only way you will ever do something new is by doing something that isn’t yet proven to work” - @RogerLMartin


Solutions come from process. Not genius or force.


Rhode Island School of Design


1991 - 1991

California Institute of the Arts

Fine Art

1988 - 1988

Academy if Fine Art, Krakow, Poland

Fulbright Fellowship, Design

1993 - 1993