San Francisco, California, US
San Francisco, California, US
Founded 2+ startups
I am a serial entrepreneur and dynamic marketing professional specializing in programmatic native, display and video advertising. I have a proven history of launching new websites, developing online advertising platforms and managing campaigns to exceed expectations. I'm also skilled in landing page design, social media marketing, email marketing, content marketing and search engine optimization.
Founded DIYReserveStudy.com and CollegeRecipes.com
Over 5 Years Startup Experience @MatchCraft and @inPwrd
If something is worth doing, then it’s worth doing well. - Lord Chesterfield
Senior Campaign Manager
February 2017 - Today
inPowered is an ad tech start-up that sells native advertising on a cost-per-engagement model. Since joining, I've managed the fulfillment and optimization of media buys, have been integral in developing the company's algorithmic optimizer and have enabled the sales team through developing sales materials.
Programmatic Campaign Manager
February 2016 - March 2017
AKQA, part of WPP, is a global digital agency. I managed the programmatic video and display media buys of multiple Clorox brands including Glad Food and Trash and Hidden Valley Ranch. I also managed Balsam Hill's cross-channel e-commerce campaigns notably improving their return on ad spend year over year. • Executed programmatic clients’ direct response and branding campaigns, over $5 million annually • Improved the overall profit margin of a $2 million cross-channel budget by 25% year over year • Provided recommendations and presented performance reports to clients • Regularly collaborated with the media planning and ad operations teams as well as several technology partners
January 2014 - February 2016
MatchCraft is a search engine marketing platform servicing large organizations that sell to SMBs. I successfully managed and optimized hundreds of search, display and social campaigns, while working closely with product and engineering teams to improve and expand the company's service offerings. • Lead product development efforts on MatchCraft's Facebook advertising product • Partnered with engineering to optimize the company's core search engine marketing product • Taught ad operations and account management to several new hires
July 2011 - January 2015
While in college, I founded and built a website providing recipes and helpful resources to the college demographic. Through this project I became familiar with the world of online marketing and advertising and developed a passion for developing quality content. • Developed and executed a social media plan driving over 15,000 visitors to the site within one month of launch • Independently managed a staff of interns to produce content for and market the site; edited all content • Tested display ad networks and optimized placements for revenue
DIYReserveStudy.com - Association Reserves
June 2013 - January 2016
In my full-time position at Association Reserves, I overhauled their online marketing and have a significant impact on the company's revenue. Specifically, I: • Conceived of the idea for a new online business, DIYReserveStudy.com, and independently managed all aspects of business & web development • Managed all digital advertising campaigns, search and email, corporate and regional After leaving my full time position, I continued consulting for the company for 2 years.
Bachelors Field Of StudyEconomics, Political Science
2009 - 2013