Keith Jones

Portland, Oregon, US

Co-Founder at EcoApprentice

About Keith

Board Member
Sisters Code
May 2013 – Present (10 months)
Sisters Code is a Global nonprofit organization with a mission to educate, empower, and entice women of all ethnic groups and socio/economic status age’s 25- 85 to explore the world of coding and technology.

March 2013 – Present (1 year)Portland, Oregon Area
In 2013, Keith joined EcoApprentice as a co-founder. EcoApprentice is a web-based platform that crowdsources solutions to sustainability challenges faced by businesses, organizations, government entities and individuals. Solutions are provided by a network of students (who gain experiential learning and college credit), businesses and organizations.

Keith joins EcoApprentice to bring his business acumen, network and technical experience to grow the company during the next expansion of growth. Keith has introduced a number of revenue streams to the business including EcoChallenge cash bounty incentives, posting fees and sponsorship packages.

In addition, Keith is utilizing his business network to bring Portland sustainability best practices, resources and infrastructure to his hometown of Detroit. His hope is to help the city of Detroit rebuild from the ground up using a strong sustainable foundation.

Juniper Apps
January 2013 – Present (1 year 2 months)Portland, Oregon Area
While grocery shopping for a sick friend who was gluten-intolerent, Keith was having difficulty determining whether a package of popsicles contained gluten based on the ingredients. Realizing that a list of ingredients could be classified with a gluten status and then matched against a list of product ingredients by scanning a bar code, Keith conceptualized a mobile based app that would help shoppers who were gluten-intolerent to quickly determine a products gluten status. Working with the Gluten Intolerance Group, Keith was able to secure an exclusive deal to also provide Gluten-Free Certification information for over 13,000 products certified by GIG. Juniper: Gluten-Free Shopper is currently in development with plans to launch in summer of 2013. Future plans include expansion into a series of apps and products for various food allergies and non-GMO products.

August 2011 – Present (2 years 7 months)
In 2011, Keith started with original MTV VJs Martha Quinn, Alan Hunter, Mark Goodman and Nina Blackwood. The site was developed to support events, media appearances and information surrounding the 30th anniversary of MTV. The site has evolved to support promotion of the original VJs, including their book, "VJ - The Unplugged Adventures of MTV's First Wave" available from Simon & Schuster. In addition, Keith manages all social media and online marketing for each of the VJs.

Contextual, LLC
June 2007 – Present (6 years 9 months)Portland, Oregon Area
In 2007, Keith started Contextual to focus on high-end design of complex websites and custom applications. Although still a new company, Contextual has already worked with a number of large companies including the James Mintz Group, a global private investigative firm headquartered in New York, BearNaked Granola, Sambazon, myBeautybestFriend, a startup social networking site (similar to MySpace and Facebook), The Detroit RiverFront Conservancy, and the United Way of Southeastern Michigan. In addition, Keith is designing and developing a number of start-up web-based businesses with various local entrepreneurs.

Vice-President, Web Marketing
ASG Renaissance
2004 – 2007 (3 years)Dearborn, MI
In 2004, ASG Renaissance acquired The Collective and Keith Jones stayed on to facilitate the transition and integration of knowledge and services to ASG Renaissance. Keith’s role expanded to sales and full management of web marketing services. During this time, Keith continued to support The Collective’s client base and designed and architected websites for new clients, including Macomb Community College, The Federation of American Scientists, Handleman, and Innovation By Design.

Founder, Vice-President
The Collective LLC
1994 – 2004 (10 years)Detroit, MI
In 1994, Keith Jones founded The Collective with a friend from Big Rapids, Paul Schutt. Keith’s role in The Collective included account supervision, system design, and product development for Travel Michigan, the Michigan Economic Development Corporation, the City of Detroit, Super Bowl XL Host Committee and Wayne State School of Medicine. As a member of the board of directors he guided the management team and strategic planning.

Paul Schutt and Keith Jones established the company to develop online marketing and advanced application services. The Collective developed and implemented successful web-based strategies for global companies, including the Michigan Economic Development Corporation, Ford Motor Company, General Motors, Dow Corning, Owens Corning, BFGoodrich Tires, Avery Dennison, Cellular One, U.S. Open and The Detroit Medical Center. Through The Collective, Keith became highly experienced and knowledgeable in the areas of State & local tourism and Economic Development.

Music Expresso
1993 – 1994 (1 year)Grand Rapids, Michigan
In 1993, Music Expresso - Big Rapids expanded to a Grand Rapids store which was 3 times the size of the first and rapidly became one of the top destinations for the Grand Rapids counter culture scene. Keith expanded the Music Store/Coffee House to include live local performances, rare recordings, a juice bar, clothing and a tattoo shop. Music Expresso was a frequent and favorite stop for many music artists as they passed through on tours. In 1994, Keith was singled out by Alias Records, an independent music label, for the most sales of Alias merchandise in the country. Keith’s responsibilities included sales, management, operations, HR (including motivation, goal setting, performance evaluations), procurement (domestically and internationally), marketing and public relations.

Music Expresso
1992 – 1993 (1 year)Big Rapids, MIchigan
Music Expresso, Inc. was founded in 1992 by Keith Jones and a partner in Big Rapids, Michigan. Keith and his partner combined their music store with a coffee house into a unique destination for college students in the Big Rapids area. During that time, Keith grew the business through unique promotions that included partnerships with local businesses, DJing weekly at local bars and a weekly Indie Rock radio show he hosted weekly that drew customers from Grand Rapids and Mt. Pleasant.

Work Experience

Board Member

Sisters Code

May 2013 - December 2016

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