Kelly Bertog

Chicago, Illinois, US

Experienced Founder, Marketer, and Certified Project Manager.
Kelly's Skills
Business Development
Public Relations
Product Management
User Experience

Age Group


About Kelly

Experienced Marketer, Project Manager, and Event Professional with a demonstrated history of working in the music and ecommerce industries. Skilled in Search Engine Optimization (SEO), Sales, Management, Marketing Strategy, Event Production, and Social Media. Strong arts and design professional with a Bachelor of Science focused in Marketing, Entrepreneurship, Music Industry from Syracuse University.

From importing jewelry wholesale from China to sell to classmates in the 4th grade, to launching a car detailing business before I could drive, to using all my savings to book concerts in college - my entire life has been sculpted by my entrepreneurial ventures. I've always had a difficult time sitting still, thus my hands stay busy trying to build, create and innovate.

I have degrees in Marketing, Entrepreneurship and Music Business from Syracuse University. Since graduating in 2009, I have spent time working in marketing for Sony Music, working with the management firm responsible for the careers of Sting/The Police, and most recently, managing the Marketing Communications Team for an Internet Retailer Top 200 E-commerce firm.

I have been a musician for 20 years, and have owned and sold more guitars, amps and accessories than I could ever begin to count. In 2014, struggling to find a specific guitar I needed to play a gig, I began thinking about the outdated model of music instrument ownership, and the difficulty involved with finding and trying new gear. Unless money is of no object, many musicians such as myself find themselves in a never-ending cycle of buying instruments at retail, playing said instruments for a certain period of time, and then selling those instruments to finance the purchase of new instruments we'd like to play. It's a model that's as old as the guitar itself.

Frustrated with the lack of options, I spent 3 months crafting a business plan, found several early stage angel investors, and launched a web-based music equipment rental subscription service called Switches+Strings in January 2015. Though the company closed two years later during a drawn-out, expensive intellectual property legal battle, the experience of running this startup provided me with a vast skill set and understanding that I am now ready to apply to a new venture.

I am seeking opportunities to partner with individuals in need of a founder with real world experience in project management, marketing, sales, fundraising, and more.


"A goal without a plan is just a wish" - Antoine de Saint-Exupery

Work Experience

Marketing Communications Manager

OpticsPlanet, Inc.

January 2014 - March 2016

Managed the team responsible for all marketing communications and public relations activities for Internet Retailer Top 200 ecommerce store. Duties included developing and maintaining strategies and content for 10+ social media accounts; Drafting copy and HTML for customer email templates; Writing and disseminating press releases; Creating concepts and scripts for national television and radio spots; Developing specs and overseeing design of print media campaigns; Managing live event logistics and promotion; Overseeing online store review platforms including Google Trusted Stores and Stella Service; Delegating responsibilities and setting KPI’s and goals for department team members; Documenting staff development materials.

Founder & CEO


September 2014 - January 2016

Launched startup that offered a web-based music equipment rental subscription platform making quality musical instruments and equipment accessible to all.

Senior Account Manager & Vendor Sales

OpticsPlanet, Inc.

November 2010 - January 2014

Directly responsible for managing all day-to-day operations as well as driving long-term growth for over 35 accounts. Duties included meeting with and presenting to client leads; Negotiating marketing budgets; Allocating annual media spend based upon client objectives, product mix and target audience; Implementing marketing initiatives including web banners, search marketing, television campaigns, email newsletter marketing, social media advertising and more; Coordinating both domestic and international video, web design, graphic design, SEO and social media teams for successful completion of client projects; Daily communication with key account executives.


Syracuse University

Entrepreneurship; Marketing

2005 - 2009


Principal Project Management Certification

Ecentria, Inc.


Couri Hatchery