Kenny Moyer

Louisville, Kentucky, US

Kenny's Skills
Product Management
Business Development
Public Relations
User Experience
Work Experience

VP, Director of Digital Banking Operations

MemoryBank, a division of Republic Bank & Trust Company

October 2015 - Today

MemoryBank is an all-digital, national banking division of Republic Bank & Trust Company. I led the project to launch MemoryBank in October 2016, and now manage a team that develops and executes our brand’s ongoing strategy in the following areas: Customer Experience: Oversee customer service team that delivers best-in-class support for all of the bank’s clients through inbound/outbound calls, live chats, and emails. Further ensure website and mobile applications perform as optimal and reliable resources for both prospective and current clients. Marketing and Public Relations: Execute a multi-channel consumer brand marketing strategy, that includes both digital and traditional advertising, to attract new customers. Utilize communication platforms, including press releases and social media, to grow and manage our brand. Product Development: Ensure product mix drives value for our customers. Seek continuous improvement through consumer research and analysis, and ongoing partnership evaluations. Manage all operational components that facilitate efficient and secure transactions. Brand and Content: Leverage our partnership with design and public relations agencies to develop strategic brand content for advertising channels and other communication platforms. Finances: Responsible for brand growth projections and overall P&L. Ensure all expenses, including vendor relationship costs, adhere to budget.


University of Chicago

Masters of Business Administration

2014 - 2016

University of Kentucky

BBA, Finance

2002 - 2006