Kruti Gandhi

San Diego, California, US

E-commerce Marketing Expert focused on creating better solution for working parents
Kruti's Skills
Business Development
User Experience
Product Management

Age Group


About Kruti

I am an eCommerce marketing expert and site merchandiser who has been able to deliver a consistent approach throughout a challenging period of development. I keep myself up-to-date with the fast-moving eCommerce Digital Marketing landscape, particularly technological and search engine trends, changing algorithms, new analytics methods and ranking factors. I understand the importance of always staying one step ahead in this dynamic and ever-changing field.


I recently had my first baby and realized how challenging and stressful parenthood can be especially on new mothers. When you have to work to meet the financial requirements, leaving your young child in care of a place you are not sure of and fearing the worst for the baby has been my number one challenge.

Since then I have been trying to find ideas and solutions on how to improve this situation and how to give that new mother her required peace of mind.

I'm open to networking and meeting other like minded people for startup and ideation opportunities!


“There is no such thing as work-life balance. Everything worth fighting for unbalances your life.” - Alain de Botton

Work Experience

eCommerce merchandising manager

FTD Companies

January 2016 - Today

- Collaborate with Merchandising, Creative, and Marketing channel partners to drive innovation in site content, merchandising, and messaging. - Optimize site pages to best meet customer demand. Manage product selection and sort order for category pages. - Execute site promotional strategy and site updates for the homepage, category pages, and navigation to support the brand and merchandising assortment. - Become an expert resource to internal partners for use of proprietary content management system testing framework, and Omniture site analytics report suite. - Assist with design and execution of A/B tests, analysis of results, and making recommendations. - Identify customer experience best practices for product set up and usability. - Stay up-to-date on eCommerce trends to help develop new ideas and best-in-class site experiences. - Ad-hoc analysis, optimization projects, and other duties as assigned. - Day-to-day responsibilities includes project management, helping to develop creative requirements, executing site updates and promotions, understanding and analyzing data, coordinating with internal groups, and making recommendations regarding site improvements.


MIT India

Masters of Communications

2008 - 2010