Krystal Grossmith

San Francisco, California, US

Krystal's Skills
Business Development
Product Management

About Krystal

About Me: I'm a passionate entrepreneur who is not afraid to take calculated risks for high potential returns. My background is diverse -- with experience in sales and marketing for smaller and larger consumer companies both in the US and internationally. The past few years I spent working in brand management within the food and beverage industry. This experience gave an awesome opportunity to manage and grow large, complex businesses in a space I love. Ultimately though, I decided to take the plunge from corporate America to start a cleantech company - Nourished Planet - that is committed to eliminating food and beverage waste. Waste is a problem I’ve encountered continuously and is an ongoing, global problem that needs to be solved. I am 100% dedicated to Nourished Planet’s mission and believe it has huge, disruptive potential. Aside from 7 years’ sales and marketing experience within the food and beverage industry, I have a B.A. from UC Berkeley and an M.B.A. from University of Chicago.

In terms of personality, I’m an optimistic, energetic and driven person. I’m definitely an A-type extrovert, but don’t take myself too seriously. I live in San Francisco with my husband and 2 year old son. We love traveling, wine tasting, reading, and cooking.

Ideal CoFounder: My ideal cofounder is an experienced engineer (preferably mechanical) who is passionate about food and beverage sustainability. This person will be a logical communicator who is excited about our company’s mission and global growth aspirations. Initially we’ll focus on building a presence in the San Francisco Bay Area, so hopefully my cofounder will reside locally. I’m searching for someone who can complement my strengths but share the same vision. Reliability, honesty, and curiosity are key qualities sought in addition to skillset.