Krystal Le

Premium

Cambridge, Massachusetts, US

Founder & CEO, Embrave | Helping Millennial couples develop healthy relationship habits
Krystal's Skills
Business Strategy
Branding & Identity
User Experience
Strategy
Business Development
Marketing
Product Management
Public Relations
Growth
Design
Background

Startup Experience

First time founder

Age Group

25-35

About Krystal

Hello! I’m Krystal, a MBA Candidate @MIT Sloan passionate about tech innovation, data-driven storytelling, human-centered design and entrepreneurship.

MORE ABOUT ME:

I studied engineering at Stanford, but am a storyteller at heart. I love taking hairy, complex issues and distilling them into elegant, simple and accessible products and storylines that everyone can relate to and understand.

My skills include:

BUSINESS ANALYTICS: I enjoy conveying critical business insights through deep data analysis and creative, visual storytelling. I firmly believe in using data as a tool to help guide business and product recommendations.

HUMAN-CENTERED DESIGN: I am a big advocate of using empathy to understand and address the core need(s) of a user. Trained at Stanford's d.School, I use the process of design thinking in every aspect of my work, whether it's innovating on a current process or product.

BRAND & CONTENT STRATEGY: At Bliss Integrated Communication, I found creative ways to convey the necessity and urgency of my client's service offerings amidst a rapidly transforming digital landscape.

ENTREPRENEURSHIP: I am nimble and agile, with the ability to don multiple hats at any one time. My roles at Fairy, Box and Oracle enabled me to gain a deep understand of the technology industry at a start-up, medium-sized and Fortune 100 company.

Education

MIT Sloan School of Management

MBA

2019 - 2021

Stanford University

B.S. Engineering: Product Design

2010 - 2014