New York, New York, US
New York, New York, US
I am a results-focused marketing professional with the ability to craft, execute and analyse traditional and digital marketing plans geared at driving business objectives. During my years as a Marketing Practitioner, I have developed Integrated Marketing Plans at a strategic level and multi-platform Promotional Campaigns at a tactical level.
Currently, I am partnering with local and international entrepreneurs to guide the development of integrated marketing plans for their products or services. Additionally, I continue to work with large organisations as a project consultant, lending my marketing insight and overall business prowess to cross functional teams in a collaborative effort to achieve business objectives.
The key to success as a marketer lies within your ability to be boldly creative, yet strongly analytical. [I] Live in the sweet space where creativity and analytics insight intersect! - Kyra Barker (Me)
May 2018 - Today
This is a contribution to Social Innovation, rooted in a desire to adjust the mindset of women in business… Through our events and online community, we create a powerful environment for women to thrive, collaborating with each other to discover passions that fuel corporate and entrepreneurial ventures.
Co-Founder + Chief Marketing Officer
June 2018 - Today
Still in product development phase, this online group travel planning tool seeks to provide a single space that facilitates seamless collaboration amongst groups of friends or family members as they consider flight, accommodation and trip activity decisions. Expected Q3 2018 market release.
Co-Owner + Chief Operating Officer
F1RST Digital Ltd
June 2016 - Today
Specializing in custom content production, this Trinidadian based digital marketing agency services regional leading brands in the beverage, automotive and health care industries. Our mission drives us to leverage technology to elevate clients' brands and the industry as a whole.
Tech Beach Retreat
June 2017 - Today
This Jamaican technology conference is designed to connect Silicon Valley with the Caribbean to yield increased investment, partnership and mentorship opportunities. Over 40 speakers from leading technology companies have participated including Jack Dorsey (Twitter) and Pilar Manchón (Amazon).
Owner + Lead Consultant
May 2011 - Today
A people centric consulting firm that partners with the humans behind each brand to reenergize minds, spark creativity and build thriving brands. Our team of independent consultants include marketing, legal and financial specialists who work with corporate professionals as well as entrepreneurs.
Co-director + Brand Consultant
The Business of Carnival
January 2018 - Today
This web based talk series, hosted by Trinidadian entertainment and sports lawyer Carla Parris, is designed to educate persons globally about the legal and business matters associated with the carnival industry. While full episodes reside on YouTube, 1 minute clips are aired in IMAX movie theaters.
Arthur Lok Jack Global School of Business
Master of Marketing
2014 - 2016
Seth Godin's altMBA
2017 - 2017
University of the West Indies
BSc. Hospitality & Tourism Management
2006 - 2008
Certificates Marketing & Public Relations
London Chamber of Commerce & Industry