Kyra Barker

New York, New York, US

Marketing Consultant - boldly creative, yet strongly analytical.
Kyra's Skills
Training & Development
Social Media
Social Media Marketing
Organizational Development
Multi-channel Marketing
Marketing Strategy
Marketing Management
Marketing Communications
Management Consulting
Integrated Marketing
Direct Marketing
Digital Strategy
Digital Media
Digital Marketing
Digital Brand Strategy
Customer Experience
Cross Channel Marketing
Creative Direction
Copywriting
Content Development
Content Strategy
Change Management
Communication
Consulting
Business Strategy
Business Networking
Brand Strategy
Brand Management
Brand Development
Strategy
Operations
Marketing
Open to networking with people holding these skills
Web Analytics
Workflow Management
Viral Marketing
Tutoring
Team Management
Team Building
Strategic Thinking
Strategic Planning
Strategic Communications
Strategic Partnerships
Start-ups
Social Networking
Social Influencer Engagement
Risk Management
Qualitative Analysis
Quantative Analysis
Public Speaking
Project Management
Pricing Strategy
Organizational Leadership
Networking
Message Development
Mentoring
Media Analysis
Marketing Strategy
Marketing Research
Marketing Management
Marketing Communications
Market Research
Market Planning
Lifetime Value
Management Consulting
Loyalty Marketing
Lead Generation
Interactive Marketing
Influencer Marketing
Integrated Marketing
International Marketing
International Expansion
Innovation
Growth Models
Growth Strategies
Growth Hacking
Global Marketing
Funnel Tracking
Fundraising
Financial Modeling
Financial Analysis
Entrepreneurship
E-commerce
Design Thinking
Customer Insight Generation
Crowdfunding
Crisis Management
Corporate Development
Conversion Optimization
Competitive Analysis
Business Strategy
Client Development
Business Planning
Budget Forecast
Brand Architecture
Growth
Strategy
Background

About Kyra

I am a results-focused marketing professional with the ability to craft, execute and analyse traditional and digital marketing plans geared at driving business objectives. During my years as a Marketing Practitioner, I have developed Integrated Marketing Plans at a strategic level and multi-platform Promotional Campaigns at a tactical level.

Currently, I am partnering with local and international entrepreneurs to guide the development of integrated marketing plans for their products or services. Additionally, I continue to work with large organisations as a project consultant, lending my marketing insight and overall business prowess to cross functional teams in a collaborative effort to achieve business objectives.

Quote

The key to success as a marketer lies within your ability to be boldly creative, yet strongly analytical. [I] Live in the sweet space where creativity and analytics insight intersect! - Kyra Barker (Me)

Work Experience

Founder

FiredUp! Global

May 2018 - Today

This is a contribution to Social Innovation, rooted in a desire to adjust the mindset of women in business… Through our events and online community, we create a powerful environment for women to thrive, collaborating with each other to discover passions that fuel corporate and entrepreneurial ventures.

Co-Founder + Chief Marketing Officer

KLIQ

June 2018 - Today

Still in product development phase, this online group travel planning tool seeks to provide a single space that facilitates seamless collaboration amongst groups of friends or family members as they consider flight, accommodation and trip activity decisions. Expected Q3 2018 market release.

Co-Owner + Chief Operating Officer

F1RST Digital Ltd

June 2016 - Today

Specializing in custom content production, this Trinidadian based digital marketing agency services regional leading brands in the beverage, automotive and health care industries. Our mission drives us to leverage technology to elevate clients' brands and the industry as a whole.

Co-Producer

Tech Beach Retreat

June 2017 - Today

This Jamaican technology conference is designed to connect Silicon Valley with the Caribbean to yield increased investment, partnership and mentorship opportunities. Over 40 speakers from leading technology companies have participated including Jack Dorsey (Twitter) and Pilar Manchón (Amazon).

Owner + Lead Consultant

One Management

May 2011 - Today

A people centric consulting firm that partners with the humans behind each brand to reenergize minds, spark creativity and build thriving brands. Our team of independent consultants include marketing, legal and financial specialists who work with corporate professionals as well as entrepreneurs.

Co-director + Brand Consultant

The Business of Carnival

January 2018 - Today

This web based talk series, hosted by Trinidadian entertainment and sports lawyer Carla Parris, is designed to educate persons globally about the legal and business matters associated with the carnival industry. While full episodes reside on YouTube, 1 minute clips are aired in IMAX movie theaters.

Education

Arthur Lok Jack Global School of Business

Master of Marketing

2014 - 2016

Seth Godin's altMBA

Leadership

2017 - 2017

University of the West Indies

BSc. Hospitality & Tourism Management

2006 - 2008

Certification

Certificates Marketing & Public Relations

London Chamber of Commerce & Industry