am currently in stealth mode, working on my own startup. I left STAR about four months back, where i used to head the digital business at STAR India- India largest TV & movies entertainment network , a wholly owned subsidiary of News Corporation.
As the lead for digital for STAR network, i led digital strategy for both the entertainment & cricket business, launched two very successful OTT platforms (startv.in & starsports.com) , led mobile VAS initiatives, developed and acquired new digital only content, managed about 40+ websites(starplus.in, channelv.in among others), portals (indya.com,starboxoffice.com) & led global partnerships (google, yahoo,facebook etc).
Beyond this, i also led all digital marketing initiatives for the STAR network. Some of the biggest initiative led by me were shows like Satyamev Jayate with Aamir Khan, Bond festival for Star Movies and channel launches like Life Ok, Fox Action movies & Fox Crime. Our work also won numerous awards and recognition at various industry forums.
I was also part of the global digital leaders collective at Newscorp driving global digital strategy for the parent company. I was also on the board of some of the companies Newscorp had invested in the digital space in India.
Having worked across industries like entertainment, education, sports, technology & marketing services, my role has been of driving strategy, building teams, managing large projects, building new platforms, business development and strategic partnership management
I am an Engineer, MBA having specialized in international marketing from IIM Kolkota and have 14+ years of global experience in the space. Prior to joining Star, i was the EVP & Head â€“Asia Pacific for Digitas, worldâ€™s largest digital marketing agency, part of the Publicis Groupe where i set up their entire APAC operations across 7+ countries. i started his career as an entrepreneur running my own â€œdot com,â€ and have also worked for Indiatimes & NIIT in the past.