Lance Berks


Boston, Massachusetts, US

Co Founder CEO
Lance's Skills
Business Development

Startup Experience

Founded 1 startup

About Lance

Lance Berks was most recently, Senior Vice President of Marketing & Business Development at Everysight, developers of the Raptor AR smartglasses for the outdoor consumer market. Lance has been with Everysight since 2014, focused on marketing and business development. Lance was involved in introducing a top down bottom up strategy that has been directly linked to Everysight achieving global recognition. Based in Boston, MA, Lance is an accomplished cyclist and a seasoned technology entrepreneur. He has 25 years experience in the internet, mobile, and telecommunications industries. Lance began his career in 1994 in South Africa where he was responsible for establishing the region's first chain of retail outlets for mobile phones in the consumer market for Teljoy. Later, Lance held senior business development roles at Internet Solutions (Africa's largest ISP, which was acquired by Dimension Data) and OzEmail (a NASDAQ listed Australian company, which was acquired by MCI WorldCom in 1999). Lance founded Holly Connects in 2000 and worked as CEO to build a global organization with offices in Sydney, London, and Boston, processing over 2.5B minutes per annum. Holly was acquired by its largest US customer, West Corporation, in June 2010. Lance has been an advisor to entrepreneurs and investors developing innovative products and services, and was the catalyst in developing the initial business case for a USD$50 million venture fund established by the MTN Group.


Face reality for what it is not and for what you want it to be! - Lance Berks

Work Experience

SVP Marketing & Business Development


August 2014 - November 2018

Everysight provides and develops Augmented Reality Smartglasses for the outdoor consumer market. Everysight was spun out of the aero division of the largest defense company in Israel, Elbit Systems. Elbit's aero division supply and develop helmet mounted displays for fighter jets, F16, F18, F35, Apache Helicopter. Elbit have over 93% market share globally. Leveraging on this experience, Everysight was spun out of Elbit Systems in 2014 with the objective of developing AR Smartglasses for the outdoor consumer market.

Chief Executive Officer

Holly Connects

July 2000 - April 2010

Holly Connects is a leader in innovative standards-based, voice self-service solutions for enterprises, carriers and hosted service providers. Named Next Generation IVR platform leader by Frost & Sullivan in Australia, the Holly Voice Platform is the only independent platform running large, complex customer deployments worldwide. Holly has deployed thousands of ports and hundreds of applications across five continents into major customer sites including US Airways, American Express, Vodafone and Telstra. Our customers and partners leverage our innovative technology solutions to enhance customer care and caller satisfaction, deliver operating efficiencies and drive new revenue opportunities. For more information, visit