Laurence Foucher

Kings County, New York, US

French workaholic with a passion for yoga
Laurence's Skills
Marketing
Strategy
Business Development
Design
Finance
Fundraising
Legal
Operations
Product Management
Public Relations
Recruiting
Sales
Technical
User Experience
Management
Background

Startup Experience

First time founder

Age Group

25-35

About Laurence

I'm the founder of Pathport. We are the first lifestyle travel brand powered by a collective of Instagrammers. We are driven with passion to tell the world's most beautifully crafted and original travel stories. The guides we create are super visual, always up-to-date with the most unique spots and also very personal. Photographers, moms, designers, chefs, entrepreneurs... each of our pathfinders has a travel to tell.

I've spent 8 years at Danone in Communications and Digital Marketing. I was lastly the global digital manager for the evian brand, defining the strategy and working with 20 countries on its local execution. I'm passionate with travel and always wanted to become an entrepreneur. I also wanted to move to the US and never really furnished my Parisian apartment because of that. I took a leap of faith when the idea of Pathport became an obsession and quit my job to work full time developing the project.

Quote

Leap and the net will appear - Von Goethe

Work Experience

Global digital manager

evian waters (Danone)

September 2013 - December 2015

Setting the global digital vision and strategy in line with brand's objectives Editorial strategy and social content production for 20+ countries Brand assets valorisation: sports sponsorships (Wimbledon, the US Open, the Evian Championship), Maria Sharapova ambassador and limited edition bottles Digital media Global monitoring and reporting

Co-working Space

We Work Dumbo Heights

2016 - Today