Lee Mabey

London, United Kingdom

Founder, Stayhome Care
Lee's Skills
Business Development
Marketing
Sales
Design
Finance
Fundraising
Legal
Operations
Product Management
Public Relations
Recruiting
Strategy
Technical
User Experience
Background

Startup Experience

First time founder

Age Group

25-35

About Lee

An award winning sales leader with 11 years' experience working for a diverse range of media owners and publishers who is now looking to right the wrongs of the UK social care system.

My start up will improve the provision of care for the most vulnerable people in society. I am passionate about this project and make a difference to the lives of those in need of care, their families and carers. I am looking for a CTO co-founder to bring this to reality.

The business plan has been written up and a dummy version of site has been created. The CTO will work alongside the CEO to build on this site to create the MVP ready to take to market.

Want to be part of the change? Get in touch!

Quote

If you want to view paradise. Simply look around and view it. Anything you want to, do it. Wanna change the world? There's nothing to it. - Willy Wonka

Work Experience

Founder

Possibility Consulting

January 2017 - Today

The ethos of Possibility Consulting is "there is always another way". There is always another way to engage your audiences. There is always another way to approach your commercial strategy. There is always another way to deliver results. Possibility Consulting unlocks the potential of brands and publishers to enhance their successes and relevance with audiences across all channels. Experts in branded content, programmatic, video, branding and social strategy, you can be reassured Possibility Consulting will deliver change to your business.

Group Digital Director

Hearst

May 2016 - December 2016

Digital Lead in Hearst driving partnerships across 24 Hearst sites - responsible for driving conversations with 1 in 3 women in the UK. Develop relationships at director level with UK media agencies and clients. Grow internal knowledge of the wider digital ecosystem.

Head of Agency Partnerships

LADbible Group

August 2015 - March 2016

Working across TheLADbible, TheSPORTbible and Pretty 52 - engaging the UK's largest community of 18-24 year olds - with branded content and video campaigns. Develop key stakeholder relationships with major UK media agencies.

Head of Sales

AdMaxim

August 2012 - August 2015

Working with a multitude of global media and digital agencies to deliver market leading mobile display campaigns, I have developed a full appreciation of the mobile marketplace and a passion for emerging platforms. Challenged with changing attitudes towards the fledgling mobile advertising space, my key responsibilities have included: • Being an integral member of the pitch team for a global platform licensing deal • Developing and maintaining contacts across digital, media and creative agencies to make AdMaxim an essential mobile platform for media schedules • Delivering on sales targets in a fast-paced and competitive marketplace • Creating bespoke creative solutions for clients to enhance their mobile strategy • Delivering agency-wide mobile immersion sessions to enhance understanding and capabilities of both the channel and company • Running internal and external workshops to gain deeper sales insights and explore potential new revenue streams • Working with agencies to build bespoke audience targeting and optimisation solutions that allowed me to deliver both standalone and integrated mobile plans with increased relevancy for consumers

Senior Business Development Manager

JCDecaux

November 2010 - August 2012

• Being the key point of contact for comms planners and buyers across 2 of the UK's biggest media agencies • Developing and managing key relationships across agencies - from account executive to board directors • Investigating and delivering multimedia OoH campaigns using mobile and social media technologies • Targeting low or non-spending clients to increase client count and investment levels for the industry • Construction of cradle-to-grave deep dive sessions with qualitative and quantitative research to develop new sales strategies • Delivering best practice workshops to national sales teams • Mentoring and developing sales and presentation skill sets of junior team members

Agency and Client Account Manager

Clear Channel

September 2006 - October 2010

Working from an account executive to account manager, I represented the company at a multitude of media agencies and outdoor specialists. Across this time, I developed and implemented integrated sales strategies across a range of outdoor formats. My key achievements included: • Creation of new Audience Solutions models - generating in excess of £100,000 solus business from a major international men's fashion brand • Developing comprehensive qualitative tracking studies for a telecoms manufacturer and a high street restaurant chain to deliver in excess of £500,000 incremental revenues • Doubling the company annual revenues from one of the UK's major media agencies including a 300% increase in revenue and product count from a leading FMCG brand • Being a member of the content delivery team for the company's annual conference - including organisation of venue, content, speakers and team building activities • Identifying additional revenue streams and strategy for London's entertainment agencies to deliver 100% growth y-o-y in the sector • Member of the company's social committee responsible for organising quarterly events for all employees including the annual Christmas and Summer parties See less

Education

University of Salford

BA (Hons) Journalism & Sociology

2003 - 2006

Co-working Space

TMRW, Croydon

2017 - Today