Lionel Cuny

London, United Kingdom

Only one way: forward
Lionel's Skills
Business Development
Product Management
User Experience

Startup Experience

First time founder

Age Group


About Lionel

I am an enthusiastic, experienced and entrepreneurial sales professional with a proven track record of achieving challenging sales targets in a variety of business development roles.

A people person who thrives on establishing and maintaining strong client relationships through effective communication and continued account management.

Proven ability to hunt new business, source and on-board partners and activate strategic commercial partnerships to drive value both long and short term.

A proactive and can-do approach to business, multilingual communication with ability to work cross department to benefit the business.


"Experience is the name that everyone gives to his mistakes." - Oscar Wilde

Work Experience

Business Development Director


September 2016 - Today

Lead sales and drive accelerated growth building a solid sales infrastructure from the ground up. • Works Closely with local management to define BD outreach strategy and list of target partners • Define BD outreach strategy and list of target partners, identifies innovators & category leaders by tracking industry events, publications and events • Creates Business Models and Presentations to support negotiations with potential partners • Track Competition and startup community to identify potential partnerships, especially exclusive ones as early as possible • Manage multiple projects simultaneously (in various stages of implementation). Work independently to drive progress and manage implementation to achieve measurable results.

Sales Manager US East Coast and Canada

Moleskine America

September 2014 - May 2016

Transferred by company to lead expansion of the US East Coast and Canada market through new business development and establishment of long term strategy for existing key accounts. • Delivered a 25% increase in sales numbers versus previous year • Generated over $1 million revenue for the first full year • Targeted new businesses, managed and expanded existing client database to maximise financial growth • Negotiated strategic partnerships with key brands such as Coca­Cola, Lululemon, Jaguar, Goldman Sachs, Canada Goose, Nespresso • Led sales team on strategic outreach campaigns, promotions and upsell opportunities • Project management practices. • Relationship builder with development of a solid network of contacts in a variety of industries such as Bank, Finance, Food and Beverage, Fashion and automotive

Key Account Manager UK

Moleskine SpA

April 2012 - August 2014

Drove Custom Editions growth for the UK B2B market by creating communication projects for the world’s leading cultural institutions, companies and social organizations. • Strategized and implemented the division's business development function • Identified and exploited new business and market opportunities that enhanced growth, increased revenues and brought profitability • Optimized business relationships with new prospects, existing customers and distribution partners • Achieved monthly KPIs, sales and pipeline activity

Business Development Europe

July 2011 - March 2012

Led the company's sales function to prospect, develop and sell a planning software dedicated to the automatic creation of customized trips according to the tourist’s preferences. • Established and maintained crucial relationships with new and existing clients in Europe through the development of strong relationships with key decision makers • Contributed to company growth by marketing the company brand among DMO's, OTA's, airlines and hotel chains • Networked at conferences and trade shows in Europe to develop long­ term relationships with key decision makers in the travel industry to further the company brand and reputation

Business Development Manager

December 2008 - February 2010

Built and developed relationships with clients and new leads to promote Hostelworld integration solutions and commercial offerings, advancing to contract stage and overseeing implementation of the program to launch. • Proactively instigated conversations and meetings with key target partners like DMO's, OTA's, airlines and hotel chains • Developed new business, client facing & account management, secured clients including Easyjet, Ryanair, Icelandair, and Ukraine international Airline • Networked at conferences and trade shows in Europe and Latin America to develop long­term relationships with decision makers in the travel industry and generate revenue

Business Development Executive

February 2007 - December 2008

Responsible for the expansion and growth of the Backpack online software worldwide that is now the preferred software by 1400+ property owners around the globe. • Generated leads and executed sales for a Property Management System through cold calling, regular sales and training trips in European and Latam countries • Training and supporting clients through initial and post set­up, contributing to product improvement by working with tech team to suggest enhancements 


Cap Vers Nantes

Bachelor Tourism Sales and Marketing

2004 - 2005


BTS Business, Management, Marketing, and Related Support Services

University of Metz


Just Eat accelerator program


Co-working Space

We Work

2017 - 2017

Google Tech hub

2016 - 2017