Loris Pignoletti

New York, New York, US

Co-founder Armadio Inc.
Loris's Skills
Online Marketing
Social Media Marketing
Social Media Communications
Creative Direction
Adobe Creative Suite
Branding & Identity
Business Strategy
Product Management
Work Experience

Creative Director of Marketing

Lazzoni Furniture

September 2014 - August 2016

• Coordination of retail marketing operations and performance analysis for each campaign • Monitoring and coordination of SEM strategy through Google Adwords and analytics • Re-styling of online presence and corporate image • Execution of visual guidelines and direction with Lazzoni HQ in Istanbul (Turkey) • Managed and coordinated industry trade-shows • Planned and managed marketing budgets with particular attention to ROI centered programs • Maintaining vendor relationships • Produced sales reports and marketing analysis • Planning and tracking of online marketing and campaigns such as PPC, Email marketing, re-targeting

Creative Director / Founder


June 2012 - Today

Raixe - Handcrafted Essentials • Branding and visual communication strategy • Supervising product development and ensuring all designs would fit within the company's philosophy • Managing of production budgets and help coordinating suppliers and collaborators • Project management & production coordination

Creative Director

Creative Consultant

January 2012 - September 2014

Managed and produced a vast array of projects including web and UX interface, video, photo shoot and print for clients including: CONDE NAST (Vogue India) • Production and direction of backstage video projects • Production and direction of video interviews HANIA - Luxury Cashmere Collections • Brand development and strategy • Concept and direction of photo shoots, video catalogue, brochure and promotional advertisement. • Management of production budget and production crew BANDE DES QUATRES - Handcrafted jewelry • Creative direction and production of online video for the official launch of the brand ANTICA MURRINA - Handcrafted Jewelry • Concept and production of campaign video in New York. • Management of production budget and production crew VALEXTRA - luxury handbags • Production of still life photo shoots for official website and online marketing • Still life photography for brochure, collateral and advertisement • Production of online catalogue photo animation Other client collaborations include Condé Nast, Vogue India, New Balance, Hyra, H3G.


Armadio Inc

May 2016 - Today

Armadio is a direct-to-consumer marketplace that curates collections from Italian brands and artisans who manufacture for established luxury brands. Armadio was able to achieve a consistent 100% month-to-month growth in revenue thanks to it's made-to-order business model. Our mission is to connect customers to the source of the Italian Luxury manufacturing cutting retail and middlemen markup.


ISA Michele Fanoli - Italy

Graphic Design and Photography

1998 - 2003




Co-working Space


2016 - Today