Profile Overview

Profile picture of Lysle Wickersham

Lysle Wickersham

Business builder driving growth, revenue and relevance. Brand strategist, management/strategic consultant.

New York, United States
Startup stage
Brand Development Strategy, Strategic Brand Consulting, Brand Positioning Strategies, Private Equity/Venture Capital, Business Development, Fundraising, Marketing
I am, for the lack of a better description, a creative capitalists; a brand and business strategist with the vision and aptitude to move business and brands in new directions, assess market dynamics, needs and opportunities to optimally position brands into profitable, scalable and sellable ventures. I understand the intangible benefits of branding, positioning and imaging along with the pragmatic reality of operations, managing a P&L and scaling a business. I have a knack for quickly assessing situations, assimilating large amounts of data and distilling it down to actionable insight and strategy that builds equity. It takes some vision and an ability to see the big picture. There’s a craft to it, an art of sorts. I’ve refined my craft over a career identifying and growing market opportunities, building businesses and building brands. I’m armed with a full stack of cross-functional abilities including market and brand development, competitive positioning, strategic planning, sales, traditional and digital marketing, financial modeling and change management. Stack that beside an investment banking and M&A background and the ability to lead and manage change, and, well, that’s why seeing the big picture comes naturally. For guys in private equity and venture capital, for early and mid-stage companies, for incubators, turn-around and consulting firms, I’m a resource for assessing, visioning and identifying market and revenue potential and building brand equity; a resource for defining how to execute, lead and manage that potential through positioning brands and business for growth while recognizing stakeholder, financial, organizational, operational, and cultural implications. Creative capitalism at its best.

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