Malinda Addison

Dayton, Ohio, US

Seeking programmer for join partnership on product and company launch
Malinda's Skills
Marketing
Business Development
Operations
Strategy
Design
Finance
Fundraising
Legal
Product Management
Public Relations
Recruiting
Sales
Technical
User Experience
Management
Background

Startup Experience

First time founder

Age Group

25-35

About Malinda

One of biggest strengths is the ability to see the larger organizational goals and translate them into an actionable plan in the most efficient way possible with given resources and bandwidth. Another big strength is my ability to problem-solve - I approach a problem from various angles and often offer out-of-the box perspectives. I am a creative thinker and active learner and therefore have endless ideas for ways to grow, optimize and improve.

Furthermore, I am able to take a project from start to finish in many cases quickly. Developing structure for tracking/attribution, developing and improving upon infrastructure to measure ROI, implementing tools, systems and processes to streamline and automate business, maximizing the use of current tools for improved ROI, market/consumer research, product development, marketing plan/strategy development, channel / conversion optimization, branding development, event marketing, website construction and management including set-up of domain and hosting (Wordpress primarily but do have experience with Joomla, front-end bootstrap and developing simple websites and landing pages), Adwords strategy/management, SEO improvements to website, promotion/campaign development including production elements like list management, lead/demand generation, inbound marketing, message development, landing page construction, print/radio ad-buying, blog development, PR creation/ distribution, custom content/blog development, social-media content and management, list/email development, press releases and graphics. I am also well-versed with working with graphic designers, marketing assistants/coordinators,, development teams and other contractors to ensure project is of quality, efficient, and effective and meeting organizational goals. Additionally, I always strive to provide options for the most cost efficient tools, and processes to get the job done.

Why I stand-out? I use a combination of historical benchmarks, competitive research, knowledge of best practices/an past experiments and customer feedback to help businesses understand areas of weakness, and use this information to problem solve and determine ways to stand-out to their customers. Listening is very important to determining what your customer wants - and I am driven to conduct research or find supporting data, develop hypothesis's for issue, develop multiple potential solutions to solve problem, and testing these methods to determine the most effective solution for organizational goals, budget, bandwidth and team-buy-in.

Tools:
CRM: Hubspot, Zoho, Salesforce, Vtiger, AgileCrm, Capsule CRM
CMS: Wordpress, Joomla, Wix (and coded HTML or bootstrap pages)
Email Marketing: Hubspot, Mailchimp, Constant Contact, Campaigner, SendGrid
Integration tools: Zapier
Social Media: Facebook, Twitter, LinkedIn, Google+, Pinterest, Relevant groups and forums
Social Media Management: Hootsuite, and Social Pilot
Hosting: GoDaddy, Bluehost, Inmotion (familar with using any standard CPANEL)
Project management: Smartsheet, Agora, Trello
Graphic Design: Adobe illustrator/indesign, PIXLR, Inkscape
Integration tools: Zapier
Loyalty Programs:: Ambassador, Spot ON
POS systems: Square, Catapult
Accounting: Quickbooks, Netsuite
Website optimization tools: Optimizely, MOZ
Analytics: Google analytics, Dashboard

Methodologies (depending on goals):
Inbound Marketing
Content/Demand Marketing and blog development
Social-Media Marketing
SEO optimization to website
Adwords and Yelp Advertising
Targeted digital advertising
Launch and event marketing strategy
Primary and secondary market research
SMART/Lean strategies for goals and optimization
Branding development - branding story
Traditional advertising: print/radio
Relationship marketing
Email marketing
Targeted multi-channel promotions


Work Experience

Marketing

Please see personal profile (malindaaddison.aimwithstrategy.com) for more info on experience

July 2013 - Today

Please see personal profile (malindaaddison.aimwithstrategy.com) for more info on experience