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Maria Alejandra di Fonzo

Marketing, Strategy

Nashville, Tennessee, US

Background

About Maria Alejandra

Accomplished social media marketing, advertising and communications professional with 15 years of experience in corporate, agency and non-profit environments.

- Core professional skills:
- Integrated Strategy: A holistic approach, connecting the dots between
channels, people, information, and technology
- Integration of digital and social media within the overall marketing strategy
- Web strategy: information architecture, user experience, web design,
content strategy, search, conversion optimization, analytics.
- Social media planning and buying
- Global partnerships
- Influencer marketing strategy and execution
- Consumer engagement and social customer care
- Consumer and Business Insights
- Bilingual content development and management
- Audience expertise:
• Total Market, including:
• Multicultural: US Hispanic, Latin American, African American,

- International experience acquired by working in various capacities with or in the US, Europe & Latin American markets interacting with both onsite and remote teams.

- Fluent in Spanish (native), English, Italian and French.

Quote

"Let your soul be your pilot" - Sting

Headline

Social and Digital Marketing Professional

Education

University of Buenos Aires

Bachelor of Communication Sciences - Major: Communications. Minor: Advertising

1991 - 1996