Mark Caswell

Chicago, Illinois, US

Cofounder and CTO at Tide Spin
Mark's Skills
Business Intelligence
Research and Development (R&D)
Qualitative & Quantitative Consumer Research
User Experience
Business Development
Product Management

Startup Experience

Founded 1 startup

Age Group


About Mark

Experienced technology project manager who is a founding member of a successful on demand laundry startup in partnership with Tide/P&G. Demonstrated ability for conducting quantitative and qualitative research and turning insights into meaningful actions.

I am a passionate entrepreneur who immerses myself in the Chicago startup community and pursues side projects. I'm a strong believer in continuous development and am constantly seeking new ways to learn and challenge myself.

Work Experience

Chief Technology Officer

Tide Spin

October 2015 - Today

Tide Spin is the new on demand laundry and dry cleaning delivery service from the makers of Tide. It is the first app based service for P&G and operates almost independently as a startup. ★ Founding member of Tide Spin ★ Led all development for the Tide Spin technology platform including an innovative customer app, CRM, best in class logistics and inventory management integrations, digital attribution, omni-channel marketing automation, and analytics ► Performed extensive qualitative and quantitative research and integrated insights into every aspect of the business. Engineered a creative continuous feedback strategy to receive constant customer input outside of organized studies. ► Established core KPIs for the company, created a business intelligence strategy, and built real-time data dashboards to track core metrics ► Collaborated with R&D to develop a proprietary and unbeatable cleaning processes while working with operations to utilize technology to ensure quality assurance ► Pioneered a sustainable business model for on demand laundry (something many well funded startups have failed at) by leading the team through many pivots based on insights from research or data analytics