Mark Johnson

Portland, Oregon, US

Technology Marketing & Business Development Professional
Mark's Skills
Business Development
Fundraising
Marketing
Background

About Mark

Marketing Expert: Expertise in developing strategic marketing plans, communication and sales tools, white papers, and collateral pieces. Related experience in product evangelism, marketing automation, market research, competitive analysis, product bundling, seminars, presentations, incentive programs, and OEM / distribution channel development. Accustomed to functioning as a highly visible product spokesperson and technical liaison.

Results Oriented: Successful in commercializing complex software technology and forging strategic technical alliances and partnerships. Managed “go-to-market” activities for several software products from concept through market research, positioning, packaging, pricing, distribution, and launch. Accustomed to direct customer involvement and relationship building in national and international environments.

Technology Savvy: Broad experience with software development platforms and emerging technologies such as cloud computing, open source software, social media and distributed computing solutions.

Dedicated Leader: Solid experience with marketing and sales team development, training, and coaching. Able to communicate effectively with staff at all levels, manage multiple priorities in high pressure, cross-functional environments, and interface with executives, engineers, and field staff.

Specialties:
* Strategic Planning
* Positioning and Messaging
* Brand Strategy and Identity
* Digital Marketing
* Press Relations
* Trade Shows and Events
* Strategic Partnerships
* Business Development

Work Experience

Managing Director

Marjohn Marketing

November 2013 - December 2016