New York, New York, US
New York, New York, US
Directed content strategy for premium marketing with 15M+ views a month and was key stake holder in eCommerce web and mobile platforms receiving:
*First Ever Google Material Design Award (2015)
*Top Online Retailer award from Consumer Reports (2013)
*E-Tailer of the year (2014)...and several more.
In addition, I conceived, privately fundraised, launched the first telemedicine-modeled dating service for singles. With over 100M impressions at launch, my business and I were featured in:
*New York Observer (2017) and more.
In addition, we partnered with top industry like eHarmony as well as the industry's best consultants.
I've had a small desk under an escalator and the large office. I've written and compiled code on a small laptop and I've managed teams of designers and developers. I tore into data with excel, Cognos, and R myself, and also empowered analysts to reveal the hidden. Instead of an ego, I bring the A-game.
I think, I lead, and I execute. - C. Sanders
January 2015 - April 2017
*Conceived, fundraised, and launched the first telemedicine-based alternative dating product to the market *Featured on CNN, TechCrunch, Bustle, APlus, and several other outlets *Sole driver for business development, strategy, and marketing of alternative online dating services and products *Oversight of mobile and web software development teams and process *Rapid development and deploy software updates in conjunction with marketing campaigns for most return on least amount of investment *Brand building, growth, and messaging campaigns *Piloted implementing machine learning technology and chatbots to improve user experience
Director Of Web Content
March 2012 - May 2016
*Lead and direct several content teams for B&H Photo Video's website and mobile platforms (2014 E-Tailer of the Year - Digital Imaging Reporter, Top Online Retailer October 2013 - Consumer Reports, One of the Hot 10 Mobile E-Retailers 2013 - Internet Retailer) *Supervision and strategy of quality assurance and related teams across an entire catalog of products ranging from consumer to high-end professional *Partner with UX and development teams for several projects from internal products through key initiatives and launches *Editor-in-Chief of B&H's creative content and strategy for buying guides, reviews, and editorial content *In charge of backend UNIX data teams who interface directly with purchasing *Creative director of publishing and graphics for B&H's creative content platforms *Strategy and executive producer of online video content *Responsible for training resources devoted to growing and maintaining content teams
1999 - 2003