Dubai, United Arab Emirates

Maze's Skills
Business Development
Product Management
User Experience

Age Group



In a gentle way, you can shake the world. - Mahatma Ghandi

Work Experience


Vis à Vis Retail

January 2016 - Today

Retail consulting and freelance services for start up and existing businesses within fashion, accessories and lifestyle categories. Services include: * Inventory Management * Open to Buy * Brand and Product Mix Advising * Pricing and Promotion Strategy * Localization Strategy * Multi-Channel Retailing

Senior Merchandise Planner and Business Development


September 2014 - January 2016

Developed merchandise plans for all shops based on analytics and projected outlook by the buyer Developed multiple level pricing strategies in alignment with financial plans Identified potential brands to introduce to the UAE market and developed relationships Developed marketing and social media strategy for brands Barwa is a fashion retail franchising company with operations in Dubai and Abu Dhabi. The company specializes in sourcing international brands and growing brand value in the region.

Head of Digital Merchandising

January 2012 - September 2014

Strategized shopping experiences that supported merchandising, marketing, and branding initiatives Managed a team of Digital Merchandisers to support multi category and multi region strategy Supported company in meeting sales targets and achieving company objectives Developed yearly merchandise plans, pricing and promotional strategies Managed the product selection and creative content for website and marketing channels Partnered with the User Experience Team to architect optimal website designs and functionality Utilized multiple tools and analyzed performance metrics to ensure future growth Researched market trends and advised on ways to increase traffic and conversion is the largest e--commerce site in the Arab world, featuring products across categories such as consumer electronics, fashion and household goods. Headquartered in Dubai, UAE, is a privately owned company that has commercial offices in Egypt, KSA, Jordan and Kuwait.

co-founder, Operations Manager

upc boutique

January 2007 - December 2012

Founded high-end, multi brand fashion and accessories boutique in Yorkville, Toronto Developed short term and long term financial plans Managed the development of annual, seasonal and weekly merchandise plans, pricing models and mark down strategies Launched online store to cater to an international customer base, managed content creation and photography of collections Supported marketing offline and online retail outlets through magazine, social media and PR Developed a private label that was sold in-house UPC Boutique was headquartered in Toronto, Canada. We quickly became recognized for introducing emerging designers to the market before any other retailer in the country.


Tufts University


1997 - 2001

Parson School of Design

AAS Fashion Marketing

2002 - 2004

Duke University

Digital Marketing and Media

2016 - 2016

New York Film Academy

Writing the Feature Film

2016 - 2016