Melanie Reed

London, United Kingdom

Melanie's Skills
Business Development
Product Management

Startup Experience

First time founder

About Melanie

I'm Melanie, founder and CEO of Fliqio.

Fliqio is a mobile video-on-demand service for curated, high quality short video. Think Spotify for short video.

We are focusing on mobile short form video for a number of reasons:
- Mobile short video consumption is enormous and growing
- There is no good solution out there currently that allows people to easily find high quality video they want to watch
- Producers and consumers of high quality video are massively underserved

We are an early stage startup with an MVP content management system and mobile app spec; a strong team and advisory board.

In the past 5-6 weeks we have achieved:
- 5 partners signed up & many more in discussions
- 2,5k films submitted to our content library ( growing at a rate of a between 100-200 a day)
- Database of 3,5k
- Leads list of 25k (growing at a rate of 500 - 1000 a day)

We have high calibre investor contacts and are about to launch a crowdfunding campaign to market our product, pre-sell subscriptions, raise financing and prove the final stage of our model for investors: customers want our product.

We are looking for an experienced CTO tech partner to join our team. One that is hand on enough to code and deliver our solution and experienced enough to manage a team, deal with customers and speak with investors.

About me: I have 17 years experience in ecommerce and technology in blue chip companies and leading startups. My successes include building an online marketplace with a dominant market share in Europe against a major global competitor for startup Livebookings; streamlining and monetizing advertising revenue for Microsoft (MSN); successfully redesigning, building and implementing a highly complex financial system project at a leading international financial institution; building a highly successful and profitable online community channel and boosting customer retention by double figures at Thawte start-up that became an international leading internet security company.

Specialities: lean analytics approach to technology implementations, scrum and agile methodologies, adaptive and responsive mobile site and app design, content management, business analysis, project management, marketing and e-commerce.