Melissa Farage

Seattle, Washington, US

CEO, Woman Business Owner, Digital Marketing Strategist, Go-to-Market Strategist, Marketing Analyst
Melissa's Skills
Marketing Coaching
Marketing Analytics
Digital Marketing
Strategy
Growth
Product Management
Marketing
Open to networking with people holding these skills
Mentoring
Strategy
Background

About Melissa

I am a proven leader that manages all aspects of digital and traditional marketing, from strategy to implementation and automation. I founded Mountains to Sound Marketing LLC in 2016 to help startups in the greater Seattle area (and beyond) succeed in digital marketing.

Work Experience

Founder, Digital Marketing Strategist

President | Mountains to Sound Marketing LLC

November 2016 - Today

Key Skills • Project management, analysis, process improvement, digital and traditional marketing • Proficiently manages all major Paid Search and Social advertising platforms (AdWords, Bing, Gemini, Facebook, Twitter, Taboola, Facebook, LinkedIn, Outbrain) • Email testing, optimization and automation • Proficient with SQL Server/MySQL/Excel (VBA)/Google Sheets (Query Language) • Familiar with major CRMs, online digital marketing tools, add-ons, chat tools, etc • Full-service marketing consultant, specializing in go-to-market strategy • Creates and implements marketing strategy for companies who have never marketed before, or have not had success in digital marketing • Automates digital marketing processes, provides strategy for lowering acquisition costs while increasing customer acquisition, sales, etc. • Conducts channel, audience and messaging tests for clients • Implements account-level tracking and creates comprehensive performance reports • Creates bulk tools to help companies efficiently manage and scale advertising campaigns • Assists with project management, process development and efficiency audits • Builds landing pages and advises CRO (conversion rate optimization) tests for clients, assists with CRM setup, chatbot workflows, efficiency integrations, etc.

Full Beaker

Senior Marketing Analyst

April 2015 - November 2016

• Developed comprehensive performance reports for all marketing teams • Created tools that reduced time spent on account optimization and expansion by 90% • More than tripled profit from Google display marketing channels • Standardized tracking and taxonomy for all marketing and organic campaigns

Supervisor, Campaign Management

Marchex

December 2011 - April 2015

• Developed extensive productivity and error rate reporting tools to assist with management of 100-person team • Automated the creation, optimization and maintenance of AdWords and Bing campaigns – improved team’s productivity by 400%

Education

University of Puget Sound

Bachelor of Arts

2006 - 2010