New York, New York, US
New York, New York, US
Founded 1 startup
Job Title : Lead Engineer / Developer
Weâ€™re looking for an entrepreneurial, creative lead engineer who can possibly transition into a CTO position down the road. This person would help develop the companyâ€™s vision in addition to working on the code.
Weâ€™re taking an innovative approach to online advertising with a pro-social agenda. Some of the technical challenges involve tracking individual users across devices, and integrating our service with RTB â€“ a background in ad tech is preferable.
Team members include
- The founder of a media services company working with major brands, with a background in finance and journalism.
- A well-recognized expert in digital media with a background in ad agencies, consulting and academia.
This is a pre-funding project with initial compensation of equity.
So far, the development work entails:
Designing and implementing the technical infrastructure that powers the service. This includes both the consumer facing portions and the back-end integrations with an RTB enabled platform.
Integrate an ecommerce / content service with an ad tech real time bidding platform. Challenges include tracking single users across multiple devices, user segmentation and data analysis.
Other specific items:
â€¢ Developing both the front and back end of the web portal. This portal allows users to sign up, specify content and review analytics on performance.
â€¢ Integrate with a payment processing system to enable monthly billing.
â€¢ Providing methods to segment users across various devices.
â€¢ Integrating campaigns with a 3rd party advertising technology platform (e.g. AppNexus, Doubleclick, Invite, Criteo). This includes targeting of segments, automating campaign creation and pulling back campaign reports into the system.
â€¢ Optimization of campaigns to ensure delivery while minimizing CPMs.
Required Skills :
â€¢ Front end development:
â€¢ Backend development:
o Your technology of choice: PHP, Python, Ruby
o Database management and integration
o Tech ops (servers, CDNs)
o Automating integrations to various 3rd party APIs
â€¢ Advertising knowledge:
o Basic understanding of RTB required. Advanced knowledge highly preferable.
o Campaign creation, management and optimization
o Segmenting users
BS Liberal Art
1993 - 1993