Michael Baker

New York, New York, US

Michael's Skills
Business Development
Product Management

Startup Experience

Founded 1 startup

About Michael

Job Title : Lead Engineer / Developer

We’re looking for an entrepreneurial, creative lead engineer who can possibly transition into a CTO position down the road. This person would help develop the company’s vision in addition to working on the code.

We’re taking an innovative approach to online advertising with a pro-social agenda. Some of the technical challenges involve tracking individual users across devices, and integrating our service with RTB – a background in ad tech is preferable.

Team members include
- The founder of a media services company working with major brands, with a background in finance and journalism.
- A well-recognized expert in digital media with a background in ad agencies, consulting and academia.

This is a pre-funding project with initial compensation of equity.

So far, the development work entails:

Designing and implementing the technical infrastructure that powers the service. This includes both the consumer facing portions and the back-end integrations with an RTB enabled platform.

Integrate an ecommerce / content service with an ad tech real time bidding platform. Challenges include tracking single users across multiple devices, user segmentation and data analysis.

Other specific items:
• Developing both the front and back end of the web portal. This portal allows users to sign up, specify content and review analytics on performance.
• Integrate with a payment processing system to enable monthly billing.
• Providing methods to segment users across various devices.
• Integrating campaigns with a 3rd party advertising technology platform (e.g. AppNexus, Doubleclick, Invite, Criteo). This includes targeting of segments, automating campaign creation and pulling back campaign reports into the system.
• Optimization of campaigns to ensure delivery while minimizing CPMs.

Required Skills :
• Front end development:
o JS
o Jquery
• Backend development:
o Your technology of choice: PHP, Python, Ruby
o Database management and integration
o Tech ops (servers, CDNs)
o Automating integrations to various 3rd party APIs
• Advertising knowledge:
o Basic understanding of RTB required. Advanced knowledge highly preferable.
o Campaign creation, management and optimization
o Segmenting users


Bard College

BS Liberal Art

1993 - 1993