Mike Guinan

Denver, Colorado, US

Director of Marketing & Analytics | Scientific Digital Marketing Executive
Mike's Skills
Business Development
Product Management
User Experience

About Mike

I spent four years with a free healthcare app called iTriage and was an integral part of iTriage’s success in it’s first four years. I helped the company grow from a ten person startup with 10,000 users to a major player in the health app space with over 11 million downloads leading to an Aetna acquisition. I presented our marketing plans and results to investors, board members, executives and employees. I was solely responsible for managing the return on a six figure per month digital marketing budget and designed and implemented campaigns that drove iTriage to number one rankings in the major app stores at half the industry average cost-per-download.

I have over 15 years of digital experience including large scale mobile app user acquisition campaigns, search engine marketing (SEM), social media marketing, search engine optimization (SEO), and web development. I am passionate about conversion rate optimization, user experience, and ROI focused analytics.

Specialties: Lead generation and user acquisition, KPI reporting, leading teams of designers and developers, mobile app marketing, content marketing, SEO, SEM, analytics, social media marketing, project management, Facebook marketing, conversion rate optimization, marketing data scientist, and playing the bass!

Work Experience

Director of Marketing

Time & Place

April 2014 - December 2016