Mike Koolen


Gold Coast, Australia


About Mike

For the past three decades, Mike has proven an aptitude for sales, management, creativity in business and as an innovator in the food and beverage industry. Mike has successfully established and developed a number of brands. It was always Mike’s ultimate goal to establish a business that created financial independence for those who were willing to work hard and invest their time and energy to see it pay off. He and Gayle (Mikes wife) had a dream to create a business with the legacy of creating ‘Essential Millionaires’. That dream was achieved.
On the 1st July 2016, 15 years after the Essential Brands Group was established, Mike and Gayle decided it was time to sell their Company and the Master Franchise rights. With over 16,000 coffee and slush systems in the marketplace, via a network of direct territories and franchise operators, the groups’ focus is to be the customer’s first choice in all things coffee—and then some.


Entrepreneurial and Optimistic - “Coming together is just a beginning; keeping it together is progress and working together is success” - Henry Ford


Founder @ Essential Brands Group in Australia, now semi retired