Mike Moran

Piscataway Township, New Jersey, US

President, Mike Moran Group LLC
Mike's Skills
Patent Litigation
Search Engine Marketing (SEM)
Search Marketing
Search Engine Optimization (SEO)
SEO
Development of strategic marketing plans
Strategic Marketing Consultancy
Web Marketing Strategy
B2B Marketing Strategy
Marketing Strategy
Digital Marketing
Artificial Intelligence
Machine Learning
Product Management
Business Development
Marketing
Operations
Technical
Management
User Experience
Strategy
Background

Startup Experience

First time founder

About Mike

Mike Moran is a veteran digital marketing, social media, search marketing, and technology consultant and author who serves as a senior strategist for Converseon, SoloSegment, and RankSense. He’s worked with Fortune 500 clients, including Walmart, 3M, Dow Chemical, IBM, Allstate, Pearson, and many more. His website is www.mikemoran.com.

Prior to this position, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. He held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.

Mike is a member of the Board of Directors of SEMPO and a Senior Fellow at the Society for New Communications Research. He also serves as a Program Director for two councils with The Conference Board.

His consulting centers on:
• Digital Marketing. Mike’s eight years managing IBM’s web presence and his experience with large clients in his post-IBM career give him the expertise in search marketing, social media, text analytics, and other techniques that businesses need to drive sales from their marketing efforts.

• Software Product Management. Mike has extensive experience creating new software and Internet-based product and service offerings, and he’s a certified product manager from Pragmatic Marketing, having served as a Product Manager with IBM for Lotus and Content Management products. Since leaving IBM, he’s consulted on several offerings, including the MatchPoint public relations service.

• Website Search Technology. Mike retired from IBM as a Distinguished Engineer specializing in search and text analytics technology, in which he holds several U.S. patents. He has been working in search and text analytics since the 1980s and continues to help Converseon and other clients today. One of the chapters of the Second Edition of Search Engine Marketing, Inc., is devoted to enterprise search applications, and Mike has long experience at IBM and with clients on Knowledge Management applications, including web-based product support, technical documentation, intranet search, internal blogging and wikis, and many others.

• Text Analytics Technology. Text analytics can be used for a lot more than website search. Techniques such as sentiment analysis and entity extraction allow companies to automatically draw insights from the textual data they already have.

• Executive and Career Coaching. Mike’s years of experience in business and technology have led him to many relationships where he mentors others, especially people in technology or marketing jobs, or those in the technology industry.

Quote

Do it wrong quickly - Mike Moran

Work Experience

President

Mike Moran Group

August 2008 - December 2016

Certification

Certified Speaking Professional

National Speakers Association

Distinguished IT Specialist

The Open Group