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The solution partly involves coupling one function's incentives to the successful outcomes of the other. An example of this would be to structure bonuses in a way that requires both functions to work together to secure the best outcome for the firm. A good evaluation system and aligning both functions under one VP are also important parts of the solution.

It sounds like you&rsquo;re ready for your first early hire. Offer equity and a minimal salary. Another option is find a consultant that will accept 1-2% equity in a company that has traction.

I have 18+ years of executive healthcare leadership experience and industry know-how.  I'm a disruptor, risk taker, and Visionary leader who understands that success comes from teamwork.  My core values are Excellence in all I do, Integrity, and Service.  

I'm searching for amazing people to join the team. If you're a superstar developer and programmer who is up for a challenge, reach out to me. Social media and marketing guru needed as well.

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