I believe and follow the Know-how principal. Keeping my eye on details, observing the things around and act accordingly is something which defines my work. I believe that books give you the knowledge to enhance your common sense which is highly required when you are trying to meet your objectives.
Specialties: Business Analysis, Market research, Product research, Product marketing, Competitive intelligence, Product positioning, Marketing collaterals, Proposals.
Trust yourself, you know more than you think you do. - Benjamin Spock
Product Marketing Manager
April 2012 - December 2016
During my tenure with Replicon as Product Marketing Manager, I was responsible for enabling the sales to sell our cloud-based products better through competitive analysis, sales collateral like corporate pitches, white papers, blog posts, website content, campaigns. Have played a pivotal role in managing product launches, market research and strategy development, email campaigns, webinars, sales training, partnerships, feature mapping, SEO and competitive analysis.
10kInfo Data Solutions Pvt Ltd
September 2007 - April 2012
End to end research for the web based software products. Which in detail covered: Market analysis (Competitor intelligence research, SWOT Analysis, PEST analysis, Company analysis and profiling, Tracking competitors on a regular basis). Preparation of the marketing plans. (Identifying prospects, Defining the target market, Working out the revenue plans for the products.) Market research. (Problem definition, Defining the research objective, Collect and analyze information, Interact with various outside business owners to gather input for the research, Present the findings) Product analysis. (Porters 5 force analysis, Risk assessment) Business Analysis. (Identifying new business opportunities, Requirement gathering, Scoping and defining new business opportunities, Preparing the business case, Writing BRDs). Liaison between the technical and business teams for the business requirement. Data Analysis (Identifying the data sources for Indian market and prepare the data acquisition plan for the same, Uploading the data to postgres for analysis, Analysis of data for the business needs using SQL, Writing data rules, Preparation of business processes for data validation and corrections.)
CoFounder & CMO
January 2017 - Today
2005 - 2007
Bachelor of Commerce
2002 - 2005