Paul Shustak

Santa Monica, California, US

Entrepreneur | Advisor | Product Geek
Paul's Skills
Business Development
Product Management

Startup Experience

Founded 2+ startups

About Paul

Experienced technology executive, founder, brand builder, and advisor. Product DNA with strong general management skills, including strategy, operations, finance and business development. Combines leadership and execution savvy to consistently deliver products and programs with significant ROI. Proven track record with over a dozen product launches comprising a global user base of nearly one billion.

Work Experience

Board Member

KOR Water

January 2014 - December 2016


August 2016 - Today

Building tools to solve the pain points of family caregiving. Currently in beta.

Chief of Staff/Head of Marketing


January 2015 - July 2016



October 2013 - January 2015

Built first mobile platform for behavioral change based on the concept of accountability groups. Product combined behavioral science, quantified self principles, peer-to-peer support and coaching.

Co-founder | COO | Head of Product

KOR Water

October 2009 - October 2013

Co-founded the “Apple of Personal Hydration” – a design-centric, mission-driven consumer products brand targeting reusable bottles, filtration and water enhancements.


August 2016 - Today

Building, a SaaS platform that enables families to provide better, less stressful care for aging parents and relatives. We solve one of the biggest problem facing families by providing with an actionable plan, along with the tools and expert help they need to execute.



Masters Human Computer Interface

1991 - 1993

Indiana University, Kelley School of Business


2005 - 2008