Pedro Gastal

London, United Kingdom

Pedro's Skills
Marketing
Technical
Sales
Product Management
Management
Finance
Background

Startup Experience

First time founder

About Pedro

Senior marketer with entrepreneurial spirit. Currently looking to join new projects in the European tech scene, in the Concept to Growth stages.

I'm a Brazilian-born, London-based, Italian citizen with 15+ years strategic marketing experience.

Interests: combining the insights from digital analytics with persuasion and web psychology techniques. Understand user online behaviour and extract insights to deliver compelling and engaging end-to-end user experiences that articulate clearly the customer value proposition to improve online conversion rates. Lean Startup, Technology, SaaS, Mobile, Social, Mentoring, Sharing Economy.

Until recently, I led the marketing function in EMEA for Synthesio, a Future Fifty VC-backed Social Intelligence SaaS for Enterprises. As the first UK-based marketer, I delivered strategic marketing programmes to help Synthesio raise its brand awareness, market presence, and meet pipeline objectives.

Prior to that, I worked for Intuit as Online Marketing Consultant to increase conversion of the QuickBooks SaaS acquisition funnel, by delivering a new and improved end-to-end online user experience for accountants.

That role was preceded by a Biddable Paid Search position at Expedia. I managed the traffic acquisition on the TripAdvisor (partner) platform for Expedia's 12 European points of sale. Highly numerical and analytical function, managing an 8-digit budget and competing against major online travel agencies.

I lived and worked/studied in German, France and Brazil. I have an IDM digital marketing certification, Master’s degree in marketing and B.Sc. in business management.

Avid networker to share knowledge, learn and meet: I attend conferences and meet-ups, engage on social channels and hangout at Google Campus.

Skills: SaaS marketing, user acquisition, growth hacking, data analytics, marketing automation, Google Analytics, paid search, demand generation, content marketing and agency management.

I can speak Portuguese, English, French and Spanish.

Education

UFRGS

Business Administration

2001 - 2001

Universite Pierre Mendes France, IAE Grenoble

MSc. Marketing

2004 - 2004

Certification

Digital Marketing