First time founder
Country manager Belgium at Ubeeqo. Start-up founded in 2008, acquired by Europcar in 2017.
Ubeeqo is Europe's leading car sharing company. Operating in 6 markets and 9 metropolitan cities. Ubeeqo is part of the top 30 high growth technology companies in Deloitte's Technology Fast50.
Country Business Manager
September 2016 - Today
Ubeeqo is Europe's leading car sharing company. Start-up founded in 2008 and acquired by Europcar beginning of 2017. Operating in 6 markets and 9 metropolitan cities. Ubeeqo is part of the top 30 high growth technology companies in Deloitte's Technology Fast50. Main responsibilities: - Drive Ubeeqo's scale up in Belgium. - Full P&L ownership. - Leading a team of 10+ superheroes. • In charge of strategy, operations, marketing, sales and pricing.
CRM Marketing Manager
December 2013 - January 2015
Specialized in acquisition, loyalty and retention via CRM and database marketing. Main responsibilities: - Managing club communication and club loyalty activities. - Coordination of life cycle and engagement programs via the Customer Relationship Center. - Identify key trends and criteria that influence customer behavior like consumption and loyalty. - Set-up of marketing activities based on pre- and post-analysis, customer profiling and club segmentation.
Boutique Development Manager
January 2015 - September 2016
I managed the development and expansion of the BeLux retail network, providing a customer experience that goes beyond expectations, consistent with the Nespresso Brand. Main responsibilities: - Drive innovation and technological development. - Align long term commercial strategy with daily operations. - Budget owner (3M). - Project management: explore new developments, plan and coordinate their implementation. - Engage with outside stakeholders and partners, benchmark and tender to discover opportunities for competitive advantage.
University of Leuven
Master in marketing, research and human behavior
2008 - 2013
2016 - 2017
2017 - Today