Ruka Osoba

Raleigh, North Carolina, US

Digital/Content Strategist at national publishing company. In start-up scene 3 years. Incubator exp.
Ruka's Skills
Digital Business Development
Digital Branding
Digital Brand Strategy
Digital
Digital Agency
Story
Story Writing
Digital Storytelling
Articulate Storyline
Storytelling
Storyboarding
Storyboard Pro
Story Planning
Story Production
Story Editing
Business Planning
Business Process
Business Strategy
Business Networking
Branding & Identity
Analysis
Analytics
Advertising
Marketing
Sales
Strategy
Background

Startup Experience

First time founder

About Ruka

I'm a first time founder but have been actively involved in the startup world for 3 years. I'm originally from DC but currently live in North Carolina working for a large publishing company as a digital strategist. My background centers around content production, digital marketing, and filmmaking (I have a web series that examines the experiences of 1st and 2nd generation immigrants and their children. I'm an avid reader, podcast listener, and love to travel (when I can).

Quote

If you make listening and observation your occupation, you will gain much more than you can by talking. - Robert Baden-Powell

Work Experience

Client Success Strategist

McClatchy/The News and Observer

October 2015 - Today

Responsible for developing and implementing digital strategies for SME level companies by conducting market research and measuring benchmarks and KPIs. Each client receives a report at the end of each campaign reviewing its' performance and my personal recommendations on future improvements to the campaign. I also design mock up sites, project manage and develop ad creatives.

Education

University of Maryland-College Park

Political Science

2003 - 2007

Certification

Google AdWords

Google

Accelerator/Incubator

CED TechVenture