Sarah Lidwell-Durnin

London, United Kingdom

Founder with a Welltech Concept at MVP/Beta Stage
Sarah's Skills
Business Development
Marketing
Design
Finance
Fundraising
Management
Operations
Product Management
Sales
Strategy
Technical
User Experience
Background

Age Group

36-55

About Sarah

I am putting together a startup in the digital wellness field, bringing studios and experts together with new user bases all over the world.

Currently in the pre-launch/beta phase, I believe that my product will disrupt the current digital wellness landscape, which depends too heavily on leveraging studio class participation and almost entirely excludes independent experts.

I want to better integrate on- and off-line experiences in the wellness industry, and give users access to a greater range of resources and experts, at the same time, giving independent experts the ability to punch above their weight when it comes to client acquisition and business growth.

Work Experience

Director

Natural History

January 2009 - Today

I founded Natural History as an ecommerce and product design studio aimed at the luxury interiors and home accessories industry. Fittingly, it evolved over time, and eventually grew into a digital product design studio. We build website, apps and online marketing campaign infrastructures for small businesses, primarily in the UK. My experience at Natural History has been wide-ranging, from bringing a new product from an unheard-of brand to the biggest and most influential retailers in the UK, including Liberty and Anthropologie, to designing beautiful, powerful ecommerce websites.

Education

Trinity College Dublin

MPhil in Medieval Languages

2003 - 2004