Sean Shoffstall

Premium

San Francisco, California, US

Experienced founder starting up something new
Background

Age Group

36-55

About Sean

Vice President, Innovation & Strategy, Teradata. Previously Chief Operating Officer & Partner, Ozone Online. Portland State grad.

Quote

Everything we did, we were setting the tone for the world - Woz

Work Experience

Vice President, Innovation & Strategy

Teradata

May 2014 - July 2016

I run the Teradata Interactive Services team nationally. We deliver data-driven marketing execution and strategy for Fortune 500 and leading consumer brands including Verizon, Campbell's, Ace Hardware, Rhapsody, American Express, etc... Our focus on multi-channel marketing, both online and offline, and keeping true to our core value of Quantifiable Creativity allows us to help our customers deliver the right message, at the right time, on the right medium while at the same time bringing them closer to a true closed loop marketing experience. Areas of expertise: - Digital strategy - Sales - General management - Business development - Corporate development I also participate in Industry Events sharing my experience in creating, measuring, and successfully implementing powerful multichannel marketing strategies from both a business leader and a technologist perspective. Past speaking engagements include AdTech, Teradata Partner Summit, Email Evolution Conference, Online Marketing Summit, NCDM, The Power of Emarketing. I was also recognized as a runner up for 2013 Marketer of the Year (MarketingProfs).

Americas GM & VP Marketing

Mapp Digital

July 2016 - January 2017

Mapp Digital (through Marlin Capital) acquired the assets and people from Teradata Marketing applications in July of 2016. I came over as one of the leadership team to help merge the two companies of Bluehornet and TD Marketing Applications together. We built a new brand and sales team and set them on the path to growth in 2017.

COO & Partner

Ozone Online

February 2010 - May 2014

Ozone is all about Quantifiable Creativityâ„¢. That means we provide technical development, design, strategic services, and branding solutions that are as memorable as they are measurable. We help our clients navigate the ever changing landscape of advertising by providing solutions tailored to meet their specific needs. There is no formula to follow. It is all about delivering to the end consumer the right experience at the right time on the right medium. Beginning with strategy and branding through campaign design, execution and analysis, Ozone is a complete agency for a client's advertising needs. Our focus is on High Tech, Financial Services, Medical and Consumer brands. We have an organization of 35 unique and highly performing individuals, who, as a team, bring a wealth of experience in both the online and offline space. Full creative, strategy, account management and engineering resources, and all the personalities to go along with it. I oversee all aspects of the business, with a special focus on business development and technical strategy. I provide a consultative partnership with many of our customers for both external campaigns and internal business strategies to help them succeed in their various marketplaces. Our clients have won numerous awards with work we've partnered with them on, including, in the past year, the Medical Marketing and Media Award with Medtronic for Best Use of Direct Marketing to Healthcare Professionals (http://goo.gl/bBfmW) and the APEX Award with Brocade for Excellence in Multi-channel Campaign Management (http://goo.gl/vON8m).

CTO & Co-Founder

Sycle.net

August 2001 - November 2007

Co-founder and CTO of online application geared toward practice management for audiologists Ran a team of programmers and developed the infrastructure for 99.999% uptime application for global use. Acted as head sales engineer to acquire accounts at some of the largest hearing aid dispensaries including Costco, All American Hearing, Newport Audiology and Jones Audiology. Being a startup, worked many positions from developer, phone support, customer service & sales, trade shows and project management