Buenos Aires, Argentina
Buenos Aires, Argentina
Working as a marketing executive for growing technology firms I’ve developed a passion for innovation and digital businesses. As a Marketing lecturer I’ve enjoyed teaching my students how thoughtful innovation can drive company growth substantially.
Expertise includes teaching marketing and digital businesses on the college as titular professor and graduate level (Master in communications such as other executive programs at Universidad Austral). In the business theatre my experience is in marketing and advisory roles from manager to c-suite with a speciality in business model generation from an integrated view.
Culture Eats Strategy for Breakfast - Peter Drucker
Head of Marketing - CMO
March 2015 - November 2016
-LugLoc´s Marketing Strategy -Crowdfunding campaigns -Market & Desk research -Business Analytics -User Acquisition (SEM, Affiliates, E-Mail Marketing) -Marketing Automation -Inbound Marketing -Content Strategy and Deployment -Growth Hacking and User Onboarding -Influencer Marketing and PR -E-Commerce (Including Amazon and E-Bay) -Web Development -SEO -Social Media In addition to operations each day in the above departments, I also assist in general company growth, budget management, hiring, and fundraising.
Head of B2C and CMO
November 2016 - October 2017
• As Director of B2C and Business Intelligence, I oversaw Marketing Management (Marketing Automation, User Acquisition, Design, Social Media), Business Development and Business Intelligence. • Validated the scalability of B2C, the unit of greatest growth and expectations of the company • Achieved revenue and client base growth of almost 250% from November 2016-July 2017.
February 2014 - March 2015
In charge of Marketing and product Departments. TNX is a telecommunications management system and consulting company, with international presence. The company currently operates in São Paulo, Bogota, Mexico City, Santiago de Chile and Buenos Aires, from where services are offered to all Latin America and Spain through its Delivery Center. Founded in 2000, the company has a staff made up of 100 professionals. TNX's primary objective is to provide customers with world class solutions to optimize the planning, acquiring, operation, management and control of their telecommunications needs, thus assuring a high level of efficiency in the IT area to support the strategic objectives of the company.
March 2012 - February 2014
Responsible for relationships and strategies with monetization customers like Innogames, Goodgames, SmallWords (Minimundos), Zynga, Facebook, Mentez, EA, Playfish, Bigpoint, Sulake, Akamon, Taringa Games, Zumba and Badoo
Business Intelligence Manager
June 2010 - March 2012
Vostu is the largest social game developer in LatAm. Supporter to the Chief Scientist (CSO) assisting to all Vostu´s Products through Quantitative and Qualitative analyses Main Tasks: -Digital & Online Marketing -Strategic Counseling to Product Managers, Online Marketing and Data Analysts` -E-Mail Marketing Intelligence -Business Intelligence Analyses -Definition and confection of metrics and indicators -Strategic Balance Scorecards definition -Users´ Trends Research in Social Gaming Industry -Benchmarking Research and Products & Services Analyses -Desk Research / Market Exploration
Marketing & Innovation Leader
May 2009 - June 2010
Supporter in the Marketing Direction / Business Intelligence & Innovation Department. Supporting Residential, SMEs and Big Clients Segments and Portals (Arnet, Fixed Voice, Data) Shared work with Competence & Benchmarking, Business Intelligence and Market Research Areas. Main Tasks: -Benchmarking Research and Products & Services Analysis -Desk Research / Market Exploration / Trends -Business Development and Innovation -Market Segmentation (Residential and SMEs) -Marketing Plan Collaboration -Shared Work with Advisory Firms -Business Models and Plans Elaboration
Management & Marketing consultor
Business Integration Partners
June 2007 - May 2009
Strategic Marketing and Business Process Consultor with International Experience. Organization Analysis, Processes, Strategy, Systems, Risk Detention, Internal Control, Quality and Security, through the implementation of methods and strategies that enable organizations to achieve a sustainable competitive advantage. Main Projects: PERSONAL (Grupo Telecom, Argentina) TELECOM (Grupo Telecom, Argentina) TERNIUM (Grupo Techint, Argentina) ETECSA (Telecomunications, Cuba) HYLSA (Grupo Techint, México) SIDOR (Grupo Techint, Venezuela)
November 2002 - June 2007
Systems and Process Design in order to optimize Management. Advising and Training in Business, Taxation, Accountancy and Informatics Strategies. Forecast and Budget Models Implementation. Comprehensive Assessment of Business.
Universidad Carlos III de Madrid
Master in Strategy and innovation Management
2008 - 2009
Universidad de Buenos Aires
Bachelor of Arts in Business Accounting
2002 - 2007
2007 - 2008
2017 - Today
2016 - 2016
2012 - 2014