Serena Keith


Product Management, Business Development, User Experience

San Francisco, California, US


Startup Experience

Founded 1 startup

Age Group


About Serena

Passionate workhorse. People person, team leader.

As a cofounder (or early stage senior hire), our combined leadership style will empower smart folks to do their best solo and collaborative work, and professionally/personally develop.

Looking for people I can personally collaborate well with, have good eq, believe there's a solution to every problem, and are able to stay in it for the long haul/not bail when it gets tough.

Most recently worked as founding team member of Lovely, a better/smarter/data driven apartment rental marketplace, where I helped raise money, grow the team, launch new products, diversify product lines, and increase customer base. Acquired in 2014 for 13M cash, and stayed at acquiring company for two years. There I oversaw the whole suite of parent company products and hired/led a 15-person product, design, research, analyst team.


Product Director/Founding Team of Lovely (acq '14)


Harvard College

BA Social Studies

2004 - 2008