Sorin Simniceanu

Toronto, Canada

Looking for a Co-founder to facilitate growth!
Sorin's Skills
Business Development
Product Management
User Experience

Age Group



What makes me tick is fulfilling a need to understand the white spaces in consumer behavior and illustrating those patterns and trends through gathering information and data, I pride myself in being authentic and having a strong work ethic. - Me

Work Experience

Database Administrator (FSWEP)

Agriculture Canada - Pesticide Risk Reduction Program

January 2011 - December 2013

▪ Conducted data search and analysis for the Risk Reduction Program within the context of agricultural pests and reduction of risk for yearly Crop Profile development ▪ Developed and improved multiple databases using SQL and VB scripting in MS Access & Oracle, resulting in the migration of Risk Reduction Projects, Pesticide and Crop Profile Databases ▪ Updated and completed yearly Crop Profiles in Excel resulting in yearly publication of profiles which were provided to stakeholders across the country ▪ Installed, configured and upgraded the server to suit the database needs

GIS Technician

Agriculture Canada - Agri-Geomatics

January 2013 - January 2014

▪ Processed DEM and orthographic data into mosaics using multiple platforms and software obtained from LiDAR as requested by clients, resulting in suitable multispectral images of precision agriculture ▪ Aided in UAV flying trials by setting up and maintaining operational procedures and using LiDAR camera as part of the R&D phase ▪ Developed social media campaign to promote business development with potential new clients and partners and promoted NGF’s services through reaching out to prospective clients ▪ Presented NGF Geomatics’ 2013 UAV model at 2013 OCE Discovery Conference in Toronto resulting in establishing relationships with companies in forestry, mining and the environment

Survey Technician


February 2014 - October 2015

▪ Worked on project proposals with engineers and contractors to layout infrastructure ▪ Prepared and maintained documents, presentations, displays, graphics, 3D models, and maps using analytical and design software ▪ Developed and implement procedures to improve efficiency and accuracy ▪ Conducted topographical surveys, monitoring and architectural drawings

Market Research Analyst


October 2015 - May 2016

▪ Conducted analysis using proprietary and client data at a Canadian and American geographic level ▪ Cleaned and geocoded customer databases from a variety of sources and in different formats ▪ Catered to a wide range of industries (Healthcare, Automotive, Financial) by providing custom trade area reports, specialized maps and geo-demographic services ▪ Created, mapped and automated procedures in Alteryx/Excel and ArcGIS to provide clients with clear insights to their requirements through data visualization


Seneca College

Business Administration

2005 - 2009

Carleton University


2010 - 2014