Srini V

Bengaluru, India

ex-PayPal+EBay || Helping People, Products & Businesses
Srini's Skills
Online Lead Generation
Inbound Lead Generation
Lead Generation
Funnel Optimization
Funnel Tracking
Sales Funnels
Sales Funnel Optimization
Digital Marketing
Business Analysis
Business Strategy
Business Networking
Building Strong Relationships
Product Management

Startup Experience

Founded 1 startup

About Srini

Imagine you have a great product or solution idea. But you do not have the business chops to get customers. What would you do? Easy - We partner. I can help with lead gen, digital marketing & sales, setting up online sales funnels, reaching out to angels or VCs.

Startups, whether B2B or B2C, are notoriously hard. The failure rate is > 90%. I have been there and done that. I can help you navigate the startup minefield.

Because startups are collaborative, people skills are also required. When the chips are down, I can help with motivating the troops.

I can help with fundraising, partnerships and networking.

Work Experience

Founder + Head of Product

Lexo Systems

January 2013 - Today

✔ Wore Multiple Hats for Analytics & Product Functions ✔ Built the core Product team from ground up. ✔ P & L responsibility for the business. ⇨ Led Product+Growth efforts for multiple mobile apps. Apps have received 500k+ app installs. ⇨ Developed roadmap for delivering actionable data insights to product users. ⇨ Actively interface with key decision makers to demo POCs, products & solutions. ⇨ Scouted for VCs/investors and prepare business related literature & information for them.

Statistician / Analyst


June 2008 - April 2010

⇨ Reporting on portfolios worth $50M - Provided P&L recommendations / reports to Senior Execs by managing various BI programs. ⇨ Merchant behaviour profiling - Profiled PayPal/eBay user behaviour through behaviour scorecards and segmentation. (Seller portfolio worth more than $5M) ⇨ Delivered Global Business Analytics reports, metrics and dashboards to various PayPal/eBay Divisions and Business Units. ⇨ Payments Reporting for NA, EU & ROW user segments - Portfolio includes cohorts of 50+ Million global users. ⇨ Assisted in team hiring, staff training and mentoring activities. Enhanced work productivity and delivery thru mentoring sessions. ⇨ ✔Added US$ 1,000,000 (USD 1M) to PayPal's bottom-line

Head of Business Analytics

Xpitax / XCM

January 2017 - December 2017

Key Member in setting up the Analytics Delivery for US based CPA workflow company. ⇨ Reporting on client portfolio - Established metrics (Y-o-Y growth for Tasks, users & clients) for reporting to senior management. Client portfolio comprised of 1500+ clients worth US$ 25+ Million. ⇨ Developed strategic roadmap for analytic capabilities to drive business and incremental revenue. Aimed for business impact of US$ 5M targeted in 24 months. ⇨ ✔ Developed trust relationships with client leaders and stakeholders to drive strategic program objectives and delivery. ⇨ Analyzed business operations to find additional ways of ✔growing revenue. ⇨ Lead BI/KPI development with emphasis on easily consumable, drillable dashboard designs powered by robust SQL scripts behind the scenes. ⇨ Analyzed business health to find opportunities (client mix, product engagement) for capturing additional value.


The University of Texas at Austin

Master of Science in Operations Research and Industrial Engineering

2005 - 2008

National Institute of Technology, Karnataka

Bachelor of Engineering, Mechanical

1998 - 2002