Stacie Andrews

Product Management, Marketing, Design

Boston, Massachusetts, US

Background

Startup Experience

Founded 2+ startups

About Stacie

Stacie collapses the distance between you and your customers. Specializing in driving revenue growth, she works with your product and sales teams. Through a process of discovery, conception and testing she helps you capture and improve customer engagement - resulting in greater ROI and business growth.

Multilingual in marketing and engineering, she is an experienced leader of business growth in technology driven environments. Developing products and campaigns has included such startup clients as Gazelle.com to major companies including Intuit, Vertex and Microsoft.

// Specialties
Digital Product Conceptualization & Validation
Go-to-Market Planning & Execution
User Experience Optimization
Brand Equity Establishment
Team & Resource Management

Quote

"Prove it and do it." - Stacie Andrews

Headline

Collapse the distance between you & your customers

Work Experience

Founder, Product & Marketing Consultant

Provado Marketing Solutions, Inc.

January 2005 - Today

Prove It. Do It. At Provado I've created a collaborative of developers, designers and consultants to help you drive organic high growth. Delivering results and driving value at every touch point – online, offline and mobile. We engineer powerful solutions that simply work for your company. Improve the lives of your customers and your bottom line. Things Clients Hire Us To Prove & Do... ✔ Improve User Experience ✔ Engage an Audience ✔ Launch a New Idea ✔ Improve an Existing Product ✔ Rescue a Project ✔ Streamline their Business ✔ Grow their Company Key Areas of My Focus: » Optimizing products, developing marketing programs and generating leads that double revenue growth. » Crafting user-centered design solutions by incorporating business strategy, research, and analytics. » Conducting research to define the customer voice and assist C-Level Executives in decisions that address customer pains, launch products that open up new markets and achieve growth objectives. » Recruiting interdisciplinary teams of developers, designers and consultants. » Leading the successful completion of complex digital projects for Startup to Fortune 100 clients.

Director Digital Product

EventNav

March 2010 - March 2012

» Saw a market opportunity and developed a business model addressing a $250+ Billion pain. » Led a spin-off and rebranded from MeetImpact to EventNav. » Developed a prototype, pilot tested with early customers and secured seed funding. ★ Won placement in the MassChallenge Business Accelerator Program, a global startup competition.

Director Events & Marketing

Sparktrail

January 2005 - March 2012

» Led rebranding initiative to transition from MeetImpact to Sparktrail. » Facilitated round-table conversations for C-Level Executives and Entrepreneur-Owners bridging together insights from a cross section of industries and helping attendees walk away with action steps to solve their most pressing pains. ★ Event Promotion and Marketing succeeded in attracting 300+ Innovators across New England to attend.

Digital Product & Marketing Consultant

Agency Experience

June 2002 - January 2005

Broad experience in Product Direction for both Award-Winning Marketing and Web Development Firms from 11 to 100 employees serving local and international business clients.

Education

Franklin Pierce University

BS, Marketing

2009 - 2009

Great Bay Community College

Computer Science

2003 - 2003

Certification

Web development

Multimedia Applications

Accelerator/Incubator

MassChallenge Boston MA

2011