Steve McLay

Marketing, Strategy, Product Management

Amsterdam, Netherlands

Background

Startup Experience

Founded 1 startup

Age Group

36-55

Headline

CoFounder & CEO

Work Experience

Brand Manager

Talk360

January 2015 - November 2016

Talk360 is a calling app that is revolutionising the ability to make high quality, low-cost international calls. At the beginning of 2015 I joined this exciting start-up as Brand Manager to develop and strengthen Talk360's global brand presence by leading all marketing and CRM efforts.

Brand Marketing Manager

Mexx

May 2014 - December 2014

As Brand Marketing Manager I was responsible for all global marketing initiatives, both online and offline, across multiple platforms and formats to drive traffic, sales, engagement, retention, leads and positive consumer behaviour.

Digital Brand Manager

Laureate Online Education

February 2009 - April 2014

In 2009 I joined one of the world’s leading online education companies, Laureate Online Education, as Digital Brand Manager, where I was responsible for all online marketing activity. In the role of Digital Brand Manager for Laureate Online Education, I worked extensively in the development of strategies and best practice, managing the online marketing for three leading universities with online degree portfolios; University of Liverpool (UK), University of Roehampton (UK) and Glion Online (Switzerland).

Brand Manager

Pentland Brands - ONETrueSaxon

October 2004 - January 2009

ONETrueSaxon was responsible for three brands; ONETrueSaxon (Apparel and Footwear), Monocled Pigeon (Luggage) and Armed Response (Apparel). Although the company had an existing web presence I took the lead on taking the company to the next level, sighting the importance of e-commerce, digital marketing and social media.

Founder & Accounts Director

Pressing Relations

March 2002 - September 2004

Having dealt with PR companies for a number of years, in 2003 myself and a business partner launched Pressing Relations; a company set up to provide affordable PR solutions for a range of clients that included record companies, fashion designers and government organisations, delivering the high standards to variable budgets. As Account Director I personally developed and implemented all client strategies, project managing all aspects of campaigns, from concept to execution.

Founder

Journalist & Copywriter

January 1998 - February 2002

On completion of my education I immediately entered a career in freelance journalism. Although initially writing for music and style magazines, my services were soon in demand for an array of other publications and companies in both journalism and copywriting roles. Further to this I have acted as a consultant for a number of individuals and companies on marketing, e-commerce, social media and music related projects.

Education

Uniiversity of Roehampton

MSc Project Management

2012 - 2015

New College Nottingham

NCTJ Newspaper Journalism

1998 - 2000

Buckinghamshire Chilterns University

BA Music Industry Management

1995 - 1997