Steve Willson

Marketing, Growth Hacking, Technical

Toronto, Canada


Startup Experience

First time founder

Age Group


About Steve

Your customer, or potential customer, is key to your success. So the more you engage them in conversation, the more you can align your vision with theirs.
Understand the job they want to do, the pains and gains they need to be successful. If you don't have features that benefit those...they are not your customer.
I want to help you find those customers where your Value Proposition resonates.


It's better to beg for forgiveness than to ask for permission - Jesuit Creed


Questioner, Collaborator, Believer in Customer Understanding, Facilitation and Planning

Work Experience

Questioner, Value Creator, Trusted Advisor, Collaborator and Leader

Panoptika Inc.

October 2001 - December 2016


Dalhousie University, Halifax, NS

BSc (Math), BEng (Civil Engineering)

1977 - 1981


Orange Belt Collaboration Architect

Conteneo Inc